Data-Driven Paid Ads Strategist

National Facility Contractors; Monroe (WA); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Performance-based bonus opportunities

Paid time off

Professional development and cert. }re

Career-growth opportunities within an

Job summary

Evergreen Brands in the United States is seeking a Performance Marketing Specialist to own paid advertising strategy across Google, YouTube, Facebook, and Instagram, driving measurable growth and lead quality.

You will collaborate with the sales team to recruit subcontractors nationwide, manage campaigns, and report on ROAS, CPL, and pipeline. This role emphasizes data-driven testing, conversion tracking with GA4, GTM, and HubSpot.

Qualifications

• At least 3 years of hands-on experience managing Google Ads campaigns.
• At least 3 years of experience managing Meta advertising campaigns.
• Strong knowledge of paid search, PPC strategy, Quality Score optimization, keyword strategy, and audience targeting.
• Experience with Google Ads, GA4, Google Tag Manager, Meta Ads Manager, and Meta Business Suite.
• Proven success generating qualified leads through paid advertising.
• Experience with conversion tracking, attribution, and campaign reporting.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns, budgets, and priorities simultaneously.

Responsibilities

• Develop, launch, and optimize campaigns across Google Search, Performance Max, Display, Remarketing, YouTube, Facebook, and Instagram.
• Generate qualified commercial sales opportunities through paid advertising.
• Develop campaigns that recruit qualified subcontractors and service partners nationwide.
• Build keyword, audience, and targeting strategies that improve lead quality and reduce acquisition costs.
• Conduct A/B testing of ad copy, creative assets, landing pages, calls to action, and audiences.
• Monitor campaign performance and make ongoing data-driven optimizations.
• Manage conversion tracking using GA4, Google Tag Manager, Google Ads, and Meta Pixel.
• Use HubSpot CRM and Marketing Hub to measure performance throughout the sales and recruiting.
• Develop dashboards that track cost per lead, cost per acquisition, ROAS, conversion rates, and pipeline performance.
• Collaborate with the Marketing & Creative Director to improve messaging, landing pages, and conversion rates.
• Manage advertising budgets while maximizing return on investment.
• Recommend new advertising channels, technologies, and growth strategies.

Skills

Google Ads management

Meta advertising management

PPC strategy

Keyword strategy

Audience targeting

Campaign reporting

GA4 / GTM

Analytical skills

Communication skills

Budget management

Tools

HubSpot CRM

HubSpot Marketing Hub

Google Ads

GA4

Google Tag Manager

Meta Ads Manager

Meta Business Suite

Local Services Ads

Microsoft Advertising

LinkedIn Ads

Hotjar

Microsoft Clarity

Job description

Evergreen Brands in the United States is seeking a Performance Marketing Specialist to own paid advertising strategy across Google, YouTube, Facebook, and Instagram, driving measurable growth and lead quality.

You will collaborate with the sales team to recruit subcontractors nationwide, manage campaigns, and report on ROAS, CPL, and pipeline. This role emphasizes data-driven testing, conversion tracking with GA4, GTM, and HubSpot.