Digital Marketing Specialist

Hire With Near; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Hire With Near is seeking a Digital Marketing Specialist to execute client campaigns across paid media, email, and web. You will manage multiple accounts, translate briefs into launched campaigns, and report performance in client-ready formats.

This execution-focused role collaborates with agency leadership while you optimize ROAS, CPA, and email revenue. You will build landing pages, deploy automations, maintain data hygiene, and ensure assets stay on-brand across platforms.

Qualifications

• Hands-on digital marketing execution experience in an agency, in-house, or freelance.
• Management of Meta Ads and Google Ads campaigns with meaningful budget responsibility.
• Proficiency in a marketing automation platform (ActiveCampaign preferred; Klaviyo, HubSpot, Mailchimp, ConvertKit accepted).
• Ability to build and publish landing pages using Webflow, Framer, WordPress, Shopify, or equivalent.
• Working design capability to produce assets using Figma, Canva, Adobe Creative Suite.
• Advanced English proficiency, written and spoken.
• Capacity to manage multiple concurrent accounts and deadlines without supervision.
• Reliable high-speed internet and a suitable home office.

Responsibilities

• Build, launch, and manage campaigns in Meta Ads Manager and Google Ads across client accounts.
• Structure conversion- and lead-optimized campaigns for ecommerce and services clients.
• Write, test, and iterate ad copy; source or assemble creative assets.
• Manage product catalogs, feeds, and shopping campaigns for ecommerce accounts.
• Configure geo-targeting, call tracking, and Google Business Profile assets for local accounts.
• Monitor performance daily and adjust budgets, bids, audiences, and creative.
• Document optimization decisions and their measured impact.
• Build and deploy email campaigns; maintain ecommerce automations (welcome, cart, post-purchase, win-back).
• Develop lead-generation automations (nurture, follow-up, reactivation).
• Manage segmentation, hygiene, and deliverability; keep data isolated between accounts.
• Build/update landing pages; apply mobile-first, on-brand design and SEO basics.
• Implement end-to-end tracking (pixels, events, UTM, forms).
• Produce recurring performance reports with insights and actions.

Skills

Digital marketing

Meta Ads

Google Ads

Email automation

Campaign management

Multi-account management

English proficiency

Data-driven decisions

Tools

Webflow

Framer

WordPress

Shopify

Figma

Canva

Adobe Creative Suite

Job description

The Digital Marketing Specialist is responsible for the hands-on execution of client campaigns across paid media, email, and web. The role operates across several client accounts concurrently, translating agency briefs into launched campaigns, deployed email programs, and published landing pages, and reporting on performance in a client-ready format.

This is an execution-focused position. Strategic direction, client relationships, and all client-facing communication are managed by agency leadership.

Goals

• Deliver campaign, email, and web execution across a portfolio of client accounts on schedule and to specification.
• Improve measurable client outcomes — return on ad spend, cost per acquisition, cost per qualified lead, and email revenue contribution.
• Maintain accurate, isolated account hygiene, tracking, and data integrity across every client environment.
• Produce performance reporting of sufficient quality to be delivered to clients without rework.
• Systematize recurring execution work so that delivery capacity scales without proportional increases in hours.

Key Responsibilities

Paid Media — Meta and Google

• Build, launch, and manage campaigns in Meta Ads Manager and Google Ads across multiple client accounts.
• Structure conversion-optimized campaigns for ecommerce clients and lead-optimized campaigns for service-based clients.
• Write, test, and iterate advertising copy in English; source, brief, or assemble creative assets.
• Manage product catalogs, feeds, and shopping campaigns for ecommerce accounts.
• Configure geo-targeting, call tracking, and Google Business Profile assets for local service accounts.
• Monitor performance daily and adjust budgets, bids, audiences, and creative in response to results.
• Document optimization decisions and their measured impact.

Email and Lifecycle Marketing

• Build and deploy campaigns across client accounts.
• Develop and maintain ecommerce automations including welcome, abandoned cart, post-purchase, and win-back flows.
• Develop and maintain lead-generation automations including nurture, follow-up, and reactivation sequences.
• Manage segmentation, list hygiene, and deliverability standards.
• Maintain strict separation of data and assets between client accounts.

Web, Landing Pages, and Design

• Build and update client landing pages and website sections to a mobile-first, on-brand standard.
• Design or assemble the visual assets required for campaigns, emails, and pages.
• Apply on-page SEO and page-speed best practices.
• Implement and validate tracking end to end, including pixels, conversion events, UTM parameters, and form and call tracking.

Reporting

• Produce recurring performance reports summarizing results, insights, and recommended actions.
• Ensure all written output meets a standard suitable for direct delivery to clients.

Required Qualifications

• Hands-on digital marketing execution experience in an agency, in-house, or freelance capacity.
• Demonstrated management of Meta Ads and Google Ads campaigns with meaningful budget responsibility.
• Proficiency in a marketing automation platform. ActiveCampaign preferred; Klaviyo, HubSpot, Mailchimp, or ConvertKit accepted.
• Demonstrated ability to build and publish landing pages using Webflow, Framer, WordPress, Shopify, or an equivalent platform.
• Working design capability sufficient to produce campaign and page assets independently, using Figma, Canva, Adobe Creative Suite, or equivalent.
• Advanced English proficiency , written and spoken.
• Demonstrated capacity to manage multiple concurrent accounts and deadlines without direct supervision.
• Reliable high-speed internet connection and a work environment suitable for scheduled video calls.

Preferred Qualifications

• Prior agency experience managing a portfolio of concurrent client accounts.
• Experience serving both ecommerce and local service business clients.
• Demonstrated experience designing and building automated workflows using AI tools.
• Working-level editing of content and creative assets, including short-form video, imagery, and multi-format ad adaptations.
• Google Ads, Meta Blueprint, or comparable platform certification.
• Experience with conversion rate optimization and structured A/B testing.
• Working knowledge of CRM systems and lead-routing configuration.