Digital Marketing Specialist /Paid Media (In‑Office)

Strive Creative; Ferndale (MI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health

Vision

Paid time off

401(k) match

Job summary

Strive Creative is seeking a Digital Marketing Specialist to drive paid media strategy and customer journeys, including engaging landing pages, automated newsletters, and social content in collaboration with our creative and account teams.

You will manage campaigns across Google Ads, Meta, and LinkedIn; build conversion paths; and analyze GA4 and Tableau to optimize performance and reporting.

Qualifications

• 2–3 years in digital marketing (agency/multi‑client a plus).
• Google Ads certification and proficiency with Meta Ads Manager and GA4.
• Comfortable with Tableau and spreadsheets.
• Hands‑on newsletter/ESP experience.
• WordPress page building/content updates.
• Clear, concise copywriting across ads, email, and social.

Responsibilities

• Launch & Manage Paid Media: set up, QA, and optimize campaigns across Google Ads, Meta, and LinkedIn.
• Build Journeys & Landing Pages: create conversion‑focused landing pages and user paths from ad click to on‑page engagement.
• Automate Newsletters & Support Social: set up segmented, automated email sequences and coordinate social content.
• Optimize & Report: run A/B tests; monitor GA4/Ads Manager; surface insights in Tableau.

Skills

Google Ads certification

Meta Ads Manager

GA4

Tableau

WordPress

Copywriting

Newsletter/ESP

Landing pages

Tools

Google Ads

LinkedIn

Excel/Spreadsheets

Job description

At Strive Creative, we pair data with storytelling.

We're hiring a Digital Marketing Specialist to focus on paid media and shaping the customer journey — think engaging landing pages, automated newsletters, and social content that turns attention into action — working in close partnership with our creative and account teams.

What You’ll Do

• Launch & Manage Paid Media: Set up, QA, and optimize campaigns across Google Ads, Meta, and LinkedIn; align audiences, creative, bids, and budgets to goals.
• Build Journeys & Landing Pages: Create conversion-focused landing pages and clear user paths from ad click to on-page engagement and follow-up.
• Automate Newsletters & Support Social: Set up segmented, automated email sequences in our ESP; test subject lines, content, and send cadence; coordinate organic social scheduling and light content development.
• Optimize & Report: Run A/B tests on creative, audience, and pages; monitor GA4/Ads Manager and surface insights in Tableau; keep pacing, calendars, and SOPs tight.

What You Bring

• 2–3 years in digital marketing (agency/multi‑client a plus)
• Google Ads certification; proficiency with Meta Ads Manager and GA4; comfortable in Tableau and spreadsheets
• Hands‑on newsletter/ESP experience and WordPress page building/content updates
• Clear, concise copywriting across ads, email, and social
• Organized, proactive, and an in‑office collaborator

Nice-to-Haves

• Experience with social scheduling tools
• Basic on-page SEO knowledge
• Experience using AI tools (e.g., ChatGPT) for ideation/drafting

Why Strive

Small, strategy‑driven team; hands‑on work across channels; ideas move fast and results matter. Growth path: Senior Digital Marketing Specialist.

Benefits include:

• Health
• Vision
• Paid time off
• 401(k) match

Ready to dive in?

Strive is an equal opportunity employer.