Paid Media Growth Lead — Brand & Demand (Hybrid)

Teladoc Health; Purchase (NY); Sur place; USD 85 000 - 95 000; Plein temps

Résumé du poste

Teladoc Health in New York is seeking a Manager, Paid Media to lead upper-funnel campaigns across CTV, streaming, online video, Paid Social, and programmatic. You will partner with brand, segment, and demand gen teams to scale full-funnel strategies that drive awareness and pipeline while upholding healthcare privacy guidelines.

Ideal candidates bring 3+ years of paid media experience, hands-on with Google Ads, DV360, YouTube, LinkedIn, Meta, and major DSPs; you will measure, test, and report

Qualifications

• 3+ years of paid media experience with brand awareness or upper-funnel campaigns.
• Expertise in Google Marketing Platform, YouTube, LinkedIn, and Meta.
• Experience with CTV and a major DSP preferred.
• Proven experience running incrementality tests and brand lift studies.
• Healthcare advertising or regulated industry experience preferred.

Responsabilités

• Own the upper-funnel paid media strategy for our B2B2C organization, delivering best-in-class results.
• Plan budgets, channel mix, and flighting across CTV, YouTube, Paid Social (Meta, LinkedIn, TikTok), and Programmatic.
• Partner with in-house creative and brand teams to develop top-performing, video-first creative built for each platform.
• Build a measurement program connecting awareness investment to business outcomes.
• Run A/B, multivariate, and incrementality tests to fuel growth.
• Measure and report performance of upper-funnel campaigns against goals and OKRs.
• Develop privacy-safe audiences using first-party data and contextual targeting.
• Identify trends and optimize spend and performance based on insights.
• Manage day-to-day agency, DSP, and media partner relationships.

Connaissances

Paid media strategy

Cross-channel planning

Analytics & testing

Stakeholder collaboration

Outils

Google Ads

DV360

YouTube Ads

LinkedIn Ads

Meta Ads

The Trade Desk

Amazon DSP

Description du poste

Teladoc Health in New York is seeking a Manager, Paid Media to lead upper-funnel campaigns across CTV, streaming, online video, Paid Social, and programmatic. You will partner with brand, segment, and demand gen teams to scale full-funnel strategies that drive awareness and pipeline while upholding healthcare privacy guidelines.

Ideal candidates bring 3+ years of paid media experience, hands-on with Google Ads, DV360, YouTube, LinkedIn, Meta, and major DSPs; you will measure, test, and report