Telehealth Growth Media Director

WITHIN; New York (NY); Hybrid; USD 64.000 - 135.000; Vollzeit

Benefits dieser Stelle

Unlimited vacation policy

Monthly Phone Stipend

Comprehensive Medical, Dental, and Vis

401(K) plan with matching

Dog friendly office

Hybrid work opportunity

Bonus Perk - $50/week Seamless

Zusammenfassung

WITHIN is seeking a Paid Media Director in New York City to lead strategy, performance, and client relationships across complex consumer acquisition programs with a Telehealth focus. You will guide cross-functional teams, optimize measurement, and connect media to downstream patient and business outcomes.

You will oversee paid media across social, search, display, and video, navigate policy constraints, and drive growth through data-driven initiatives and testing across channels.

Qualifikationen

• 8+ years of paid media or performance marketing experience with significant agency ownership of complex consumer programs.
• At least 2 years of experience with Telehealth businesses.
• Experience leading paid media strategy for Telehealth or regulated healthcare.

Aufgaben

• Lead the development and execution of integrated paid media strategies across social, search, display, video, and emerging platforms.
• Own senior client relationships and translate objectives into media strategies, measurement frameworks, and roadmaps.
• Drive Telehealth media strategy within policy and data-use constraints to optimize business economics.
• Oversee planning, forecasting, performance, and budget allocation using acquisition efficiency and contribution margins.
• Diagnose performance beyond media to optimize patient journeys and downstream outcomes.
• Establish structured testing across media, creative, targeting, offers, and conversion experiences.
• Mentor and develop media teams, setting high standards for thinking, execution, analytics, and client service.
• Maintain platform fluency and guide teams on campaign structure, tracking, and troubleshooting.
• Improve team processes and operating standards for quality, scalability, and efficiency.
• Stay current on healthcare advertising policies and measurement practices.

Kenntnisse

Paid media strategy

Client relationships

Telehealth advertising

Cross-channel media

Campaign measurement

Team mentoring

Tools

Meta Ads

Google Ads

Jobbeschreibung

WITHIN is seeking a Paid Media Director in New York City to lead strategy, performance, and client relationships across complex consumer acquisition programs with a Telehealth focus. You will guide cross-functional teams, optimize measurement, and connect media to downstream patient and business outcomes.

You will oversee paid media across social, search, display, and video, navigate policy constraints, and drive growth through data-driven initiatives and testing across channels.