Paid Media Leader, Upper-Funnel & Brand Growth

Teladoc Health, Inc.; New York (NY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Teladoc Health, Inc. is seeking a Manager, Paid Media to lead upper-funnel campaigns across CTV, online video, Paid Social, and Programmatic.

Build measurement programs, manage budgets, and collaborate with creative and brand teams to drive awareness and demand for both B2B2C and consumer audiences. The role requires 3+ years in paid media, expertise in Google Marketing Platform, and DSP familiarity (The Trade Desk, Amazon DSP).

Qualifications

• 3+ years of paid media experience with brand awareness or upper-funnel campaigns.
• Expertise in Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn, and Meta.
• Experience with CTV and a major DSP (The Trade Desk, Amazon DSP) preferred.
• Proven experience running incrementality tests and brand lift studies; working knowledge of MMM and attribution.
• Experience advertising in healthcare or another regulated industry preferred.
• Strong mapping of multi-channel customer journeys for personalization.
• Self-starter; agile in a changing environment.
• Growth mindset; eager to learn, iterate, and improve; willingness to experiment.
• Strong storytelling and presentation skills; ability to communicate media impact to senior leadership.

Responsibilities

• Own the upper-funnel paid media strategy for our B2B2C organization, partnering with brand, segment, and demand generation teams.
• Plan and manage budgets, channel mix, and flighting across CTV, YouTube, Paid Social (Meta, LinkedIn, TikTok), and Programmatic.
• Collaborate with in-house creative and brand teams to develop video-first creative for each platform.
• Build a measurement program including brand lift studies and incrementality testing to connect awareness to outcomes.
• Run A/B, multivariate, and incrementality tests to deliver actionable insights.
• Measure and report performance of all upper-funnel campaigns against goals and OKRs.
• Develop privacy-safe audience strategies using first-party data and contextual targeting.
• Identify trends and insights from target audiences and optimize spend accordingly.
• Manage day-to-day agency, DSP, and media partner relationships.

Skills

Paid media strategy

Google Marketing Platform

CTV & DSP experience

Incrementality testing

Healthcare advertising experience

Multi-channel mapping

Agile / self-starter

Storytelling & presentations

Tools

DV360

The Trade Desk

Amazon DSP

YouTube Ads

LinkedIn Ads

Meta Ads

Job description

Teladoc Health, Inc. is seeking a Manager, Paid Media to lead upper-funnel campaigns across CTV, online video, Paid Social, and Programmatic.

Build measurement programs, manage budgets, and collaborate with creative and brand teams to drive awareness and demand for both B2B2C and consumer audiences. The role requires 3+ years in paid media, expertise in Google Marketing Platform, and DSP familiarity (The Trade Desk, Amazon DSP).