Senior Paid Media Manager - CTV & Programmatic

Teladoc Health; New York (NY); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Performance bonus

Teladoc Health Benefits 2026

Flexible vacation policy

Paid Sick Leave

Job summary

Teladoc Health in New York City is seeking a Manager, Paid Media to lead upper-funnel campaigns across CTV, streaming, online video, and Paid Social. You will bring analytical rigor to build brand awareness and demand for our B2B and consumer audiences, aligning with cross-functional marketing teams to scale full-funnel strategies.

This role requires 3+ years of paid media experience with Google Marketing Platform, DV360, YouTube, LinkedIn, and Meta, plus hands-on experience with programmatic

Qualifications

• 3+ years of paid media experience
• Expertise in Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn, and Meta
• Experience with CTV and a major DSP (e.g., The Trade Desk, Amazon DSP) preferred
• Experience with incrementality tests and brand lift studies
• Experience in healthcare or regulated industry preferred
• Understanding mapping multi-channel customer journeys for personalization
• Self-starter, agile in changing environment
• Growth mindset, data-driven decision making
• Strong storytelling and presentation skills for senior leadership

Responsibilities

• Own the upper-funnel paid media strategy for our B2B2C org, partnering with brand, segment, and demand gen teams.
• Plan and manage budgets, channel mix, and flighting across CTV, YouTube, Paid Social, and Programmatic.
• Collaborate with creative and brand teams to develop video-first creatives per platform.
• Build a measurement program with brand lift studies and incrementality tests.
• Run A/B and multivariate tests to drive growth.
• Measure and report upper-funnel performance against goals and OKRs.
• Develop privacy-safe audience strategies using first-party data and contextual targeting.
• Identify trends from target audiences and optimize spend and performance.
• Manage daily agency, DSP, and media partner relationships.

Skills

Paid media

Brand awareness

Upper-funnel

Google Ads

DV360

YouTube

LinkedIn

Meta

Programmatic

A/B testing

Incrementality

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Teladoc Health in New York City is seeking a Manager, Paid Media to lead upper-funnel campaigns across CTV, streaming, online video, and Paid Social. You will bring analytical rigor to build brand awareness and demand for our B2B and consumer audiences, aligning with cross-functional marketing teams to scale full-funnel strategies.

This role requires 3+ years of paid media experience with Google Marketing Platform, DV360, YouTube, LinkedIn, and Meta, plus hands-on experience with programmatic