Telehealth Growth Media Director

WITHIN; New York (NY); Hybrid; USD 64,000 - 135,000; Full time

Benefits offered by this job

Unlimited vacation policy

Monthly phone stipend

Medical, dental, and vision insurance

401(k) with matching

Dog friendly office

Hybrid work opportunity

Bonus: $50/week Seamless allowance

Job summary

WITHIN is seeking a Paid Media Director to lead strategy, performance, and client relationships for Telehealth and digital health programs. You will manage cross-functional teams, drive measurement and economics, and navigate privacy and data-use constraints to maximize profitable growth.

You will oversee media planning, testing, and optimization across Meta, Google, and other channels while mentoring senior team members and maintaining platform fluency.

Qualifications

• 8+ years of paid media or performance marketing experience, including agency ownership of complex consumer acquisition programs, with at least 2 years in Telehealth.
• Demonstrated experience leading paid media strategy for Telehealth, digital health, or regulated healthcare businesses.
• Strong understanding of Telehealth patient acquisition journeys and downstream outcomes.
• Deep cross-channel expertise across paid social, paid search, display, video, and other media channels (Meta, Google).
• Knowledge of healthcare advertising restrictions, measurement, and data-use considerations.

Responsibilities

• Lead the development and execution of integrated paid media strategies across social, search, display, video, and emerging platforms.
• Own senior client relationships and translate objectives into clear media strategies, measurement frameworks, and testing roadmaps.
• Oversee media planning, forecasting, performance, and budget allocation based on acquisition efficiency and business economics.
• Diagnose performance beyond the media account, optimizing for creative, patient flows, and conversion paths.
• Establish structured testing approaches across media and creative in restricted targeting environments.
• Mentor and develop teams of media buyers and strategists, upholding high standards.

Skills

Paid media leadership

Cross-channel expertise

Telehealth advertising

Client relationships

Leadership & mentorship

Measurement & analytics

Platform fluency (Meta, Google)

Tools

Meta Ads

Google Ads

Job description

WITHIN is seeking a Paid Media Director to lead strategy, performance, and client relationships for Telehealth and digital health programs. You will manage cross-functional teams, drive measurement and economics, and navigate privacy and data-use constraints to maximize profitable growth.

You will oversee media planning, testing, and optimization across Meta, Google, and other channels while mentoring senior team members and maintaining platform fluency.