Paid Media Manager - New York City

Teladoc Health; New York (NY); Sur place; USD 85 000 - 95 000; Plein temps

Avantages offerts par ce poste

Performance bonus

Teladoc Health Benefits 2026

Flexible vacation policy

Paid Sick Leave

Résumé du poste

Teladoc Health in New York City is seeking a Manager, Paid Media to lead upper-funnel campaigns across CTV, streaming, online video, and Paid Social. You will bring analytical rigor to build brand awareness and demand for our B2B and consumer audiences, aligning with cross-functional marketing teams to scale full-funnel strategies.

This role requires 3+ years of paid media experience with Google Marketing Platform, DV360, YouTube, LinkedIn, and Meta, plus hands-on experience with programmatic

Qualifications

• 3+ years of paid media experience
• Expertise in Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn, and Meta
• Experience with CTV and a major DSP (e.g., The Trade Desk, Amazon DSP) preferred
• Experience with incrementality tests and brand lift studies
• Experience in healthcare or regulated industry preferred
• Understanding mapping multi-channel customer journeys for personalization
• Self-starter, agile in changing environment
• Growth mindset, data-driven decision making
• Strong storytelling and presentation skills for senior leadership

Responsabilités

• Own the upper-funnel paid media strategy for our B2B2C org, partnering with brand, segment, and demand gen teams.
• Plan and manage budgets, channel mix, and flighting across CTV, YouTube, Paid Social, and Programmatic.
• Collaborate with creative and brand teams to develop video-first creatives per platform.
• Build a measurement program with brand lift studies and incrementality tests.
• Run A/B and multivariate tests to drive growth.
• Measure and report upper-funnel performance against goals and OKRs.
• Develop privacy-safe audience strategies using first-party data and contextual targeting.
• Identify trends from target audiences and optimize spend and performance.
• Manage daily agency, DSP, and media partner relationships.

Connaissances

Paid media

Brand awareness

Upper-funnel

Google Ads

DV360

YouTube

LinkedIn

Meta

Programmatic

A/B testing

Incrementality

Outils

DV360

The Trade Desk

Amazon DSP

Description du poste

Join the team leading the next evolution of virtual care.

At Teladoc Health, you are empowered to bring your true self to work while helping millions of people live their healthiest lives.

Here you will be part of a high-performance culture where colleagues embrace challenges, drive transformative solutions, and create opportunities for growth. Together, we’re transforming how better health happens.

Summary Of Position

The Manager, Paid Media is responsible for the planning, execution, and optimization of upper-funnel brand awareness and performance campaigns across CTV/streaming, online video, Paid Social, and Programmatic. The successful candidate will bring a highly analytical mindset and seasoned planning skillset to build awareness and demand among our B2B and consumer audiences, and to prove the impact of that investment on pipeline and enrollment. This candidate will work cross-functionally across marketing to develop and scale full-funnel channel strategies in support of business goals.

• Ideal candidate will be able to commute to our New York City location on occasion ***

Essential Duties And Responsibilities

• Own the upper-funnel paid media strategy for our B2B2C organization, partnering with the brand, segment, and demand generation teams to deliver best-in-class results.
• Plan and manage budgets, channel mix, and flighting across CTV, YouTube, Paid Social (Meta, LinkedIn, TikTok), and Programmatic.
• Partner with the in-house creative and brand teams to develop top-performing, video-first creative built for each platform.
• Build a measurement program, including brand lift studies and incrementality testing, that connects awareness investment to business outcomes.
• Run A/B, multivariate, and incrementality tests that deliver results and insights to fuel a continuous growth mindset.
• Measure and report performance of all upper-funnel campaigns against goals and team OKRs.
• Develop privacy-safe audience strategies using first-party data and contextual targeting, in line with healthcare privacy regulations and platform policies.
• Identify and share trends and insights from our target audiences, and optimize spend and performance based on those insights.
• Manage day-to-day agency, DSP, and media partner relationships.

Supervisory Responsibilities

No

Qualifications Expected For Position

• 3+ years of paid media experience, including direct ownership of brand awareness or upper-funnel campaigns.
• Expertise in Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn, and Meta. Experience with CTV and a major DSP (e.g., The Trade Desk, Amazon DSP) is strongly preferred.
• Proven experience running incrementality tests and brand lift studies, with working knowledge of marketing mix modeling and attribution.
• Experience advertising in healthcare or another regulated industry preferred.
• A strong understanding of mapping multi-channel customer journeys, with experience in mapping creative/content and data requirements geared towards personalization.
• A self-starter who understands how to be agile in a changing environment.
• Growth mindset: obsessed with continuously learning, iterating, and improving; willing to experiment fast and change paths.
• Strong storytelling and presentation skills, including the ability to communicate media impact to senior leadership.

The base salary range for this position is $85,000 - $95,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2026. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full‑time positions only. If you are applying for a part‑time role, your recruiter can provide additional details.

As part of our hiring process, we verify identity and credentials, conduct interviews (live or video), and screen for fraud or misrepresentation. Applicants who falsify information will be disqualified.

Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Why join Teladoc Health?

• Teladoc Health is transforming how better health happens. Learn how when you join us in pursuit of our impactful mission.
• Chart your career path with meaningful opportunities that empower you to grow, lead, and make a difference.
• Join a multi-faceted community that celebrates each colleague’s unique perspective and is focused on continually improving, each and every day.
• Contribute to an innovative culture where fresh ideas are valued as we increase access to care in new ways.
• Enjoy an inclusive benefits program centered around you and your family, with tailored programs that address your unique needs.
• Explore candidate resources with tips and tricks from Teladoc Health recruiters and learn more about our company culture by exploring #TeamTeladocHealth on LinkedIn.

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status, or pregnancy). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.

Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA). Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health’s Notice of Privacy Practices for U.S. Employees’ Personal information is available at this link.