Paid Media Growth Lead (CTV, Social, YouTube)

Teladoc Health; Uniondale (NY); Presencial; USD 85.000 - 95.000; Tempo integral

Resumo da vaga

Teladoc Health is seeking a Manager, Paid Media to lead upper-funnel and brand campaigns across CTV, online video, paid social, and programmatic. You will partner with brand, segment, and demand-gen teams to scale full-funnel strategies that drive awareness and pipeline.

The ideal candidate has 3+ years of paid media experience, deep expertise in Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn and Meta; experience with DSPs like The Trade Desk or Amazon DSP is preferred.

Qualificações

• 3+ years paid media experience with ownership of brand awareness or upper-funnel campaigns.
• Expertise in Google Marketing Platform, YouTube, LinkedIn, and Meta; experience with CTV and a major DSP is preferred.
• Experience running incrementality tests and brand lift studies; knowledge of MMM and attribution.
• Healthcare or regulated industry advertising experience is a plus.
• Strong multi-channel journey mapping and data personalization capabilities.
• Self-starter, agile, growth mindset, and strong storytelling/presentation skills.

Responsabilidades

• Own the upper-funnel paid media strategy for our organization, partnering with brand, segment, and demand gen teams.
• Plan and manage budgets, channel mix, and flighting across CTV, YouTube, Paid Social, and Programmatic.
• Collaborate with in-house creative and brand teams to develop video-first creative for each platform.
• Build a measurement program including brand lift studies and incrementality testing.
• Run A/B, multivariate, and incrementality tests to deliver insights and growth.
• Measure and report performance against goals and OKRs.
• Develop privacy-safe audience strategies using first-party data and contextual targeting.
• Identify trends and optimize spend and performance accordingly.
• Manage day-to-day agency, DSP, and media partner relationships.

Conhecimentos

Paid media experience

Brand awareness campaigns

Upper-funnel campaigns

Analytical mindset

Cross-functional collaboration

Storytelling & presentation

Ferramentas

Google Ads

DV360

YouTube

LinkedIn

Meta (Facebook/Instagram)

The Trade Desk

Amazon DSP

Descrição da vaga

Teladoc Health is seeking a Manager, Paid Media to lead upper-funnel and brand campaigns across CTV, online video, paid social, and programmatic. You will partner with brand, segment, and demand-gen teams to scale full-funnel strategies that drive awareness and pipeline.

The ideal candidate has 3+ years of paid media experience, deep expertise in Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn and Meta; experience with DSPs like The Trade Desk or Amazon DSP is preferred.