Paid Media Coordinator — DTC & Amazon Growth

United Legwear & Apparel Co.; New York (NY); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) Retirement Plan

Paid Time Off

Flexible Spending Accounts

Job summary

United Legwear & Apparel Co. in New York City is seeking a Digital Marketing Coordinator to drive paid media across our DTC sites and Amazon storefronts.

You will own the campaign lifecycle from setup to optimization, working with Google, Meta, TikTok, and Amazon Advertising while collaborating with creative and CRM teams to ensure on-brand results. The role requires 1–3 years of digital marketing experience, a Bachelor’s degree, and proficiency in Meta/Google ads, GA4, and Looker Studio.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• Strong analytical skills, with proficiency in Excel and Google Sheets.
• Solid grasp of core paid media metrics (ROAS, CPA, CAC, CTR).
• Highly organized, with strong attention to detail and clear written and verbal communication skills.

Responsibilities

• Manage day-to-day campaign execution across digital marketing platforms supporting DTC sites, Amazon, and retail media; monitor delivery, pacing, and performance daily, troubleshooting anomalies and surfacing optimization opportunities.
• Coordinate creative assets and asset deployments with internal teams and agency partners; brief creative teams on high-performing, on-brand ad assets.
• Partner with the CRM team on audience strategy, and prepare performance summaries for senior leadership.
• Coordinate A/B tests across creative, copy, audiences, and landing pages; maintain testing calendars and document learnings.

Skills

Analytical mindset

Strong communication

Highly organized

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Amazon Advertising

GA4

Looker Studio

Shopify

Job description

United Legwear & Apparel Co. in New York City is seeking a Digital Marketing Coordinator to drive paid media across our DTC sites and Amazon storefronts.

You will own the campaign lifecycle from setup to optimization, working with Google, Meta, TikTok, and Amazon Advertising while collaborating with creative and CRM teams to ensure on-brand results. The role requires 1–3 years of digital marketing experience, a Bachelor’s degree, and proficiency in Meta/Google ads, GA4, and Looker Studio.