Digital Marketing Manager: Paid Media & Ecommerce Growth

Takedown Sportswear Inc; Lawrenceville (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Takedown Sportswear Inc is seeking a Digital Marketing Manager to lead paid media across Google Ads, Meta, Amazon, and affiliate channels. You will drive traffic, optimize campaigns, and grow customer acquisition for a combat sports lifestyle brand.

You’ll collaborate with creative and ecommerce teams, manage Amazon ads, and refine performance metrics using GA4 insights. This role rewards initiative, analytics, and hands-on execution in a fast-paced environment.

Qualifications

• 3–5+ years of experience in digital marketing, focusing on paid media and performance marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, and Amazon Advertising is required.
• Experience with affiliate/ambassador programs is a strong plus.
• Strong understanding of ecommerce analytics, attribution, and funnel metrics (GA4, Meta Insights).
• Proficient in project management and juggling multiple priorities.
• Analytical, data-driven decision making, and proactive communication.
• Familiarity or passion for combat sports is a plus.

Responsibilities

• Manage paid media campaigns across Google Ads, Meta, Amazon, and other platforms.
• Oversee the Roster Program (Ambassador/Affiliate marketing) including recruitment, activation, and optimization.
• Monitor campaign performance and deliver reports with actionable insights.
• Collaborate with creative and ecommerce teams to align assets and messaging.
• Manage Amazon storefront strategy and advertising for visibility and sales.
• Partner with ecommerce operations on conversion rate optimization and launches.
• Develop a paid media testing roadmap to improve ROAS and CAC.
• Stay updated on platform changes and industry trends.
• Handle multiple projects with strict timelines and targets.

Skills

Paid media

Campaign management

Analytics

Data analysis

Team collaboration

Tools

Google Ads

Meta Ads Manager

Amazon Advertising

Job description

Takedown Sportswear Inc is seeking a Digital Marketing Manager to lead paid media across Google Ads, Meta, Amazon, and affiliate channels. You will drive traffic, optimize campaigns, and grow customer acquisition for a combat sports lifestyle brand.

You’ll collaborate with creative and ecommerce teams, manage Amazon ads, and refine performance metrics using GA4 insights. This role rewards initiative, analytics, and hands-on execution in a fast-paced environment.