Growth Marketing Lead, DTC Fashion & Paid Media

Public Veil; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Public Veil, a fast-growing women's fashion brand based in New York, seeks a hands-on Paid Media Lead to own all paid social campaigns across Meta, TikTok, and Google. You will guide the in-house creative team, set CAC/ROAS/MER targets, and manage spend with a data-driven approach.

You'll report to the co-founders and work Mon–Thu in NYC with Friday remote, focusing on growth, testing, and optimization. Prior apparel/fashion experience is highly valued.

Qualifications

• 5+ years in direct-to-consumer paid social for apparel or fashion.
• Direct experience managing $500K–$1M+ annual ad spend.
• Experience briefing designers and creators for campaigns.
• Strong analytics with a deep fluency in Ads Manager.
• Hands-on ownership of campaigns and outcomes.

Responsibilities

• Build, launch, and optimize campaigns across Meta, TikTok, and Google.
• Own CAC, ROAS, and MER targets.
• Plan spend around launches and inventory; test new channels.
• Direct in-house creative team; write briefs and provide feedback.
• Run the creative process from insight to launch and iteration.
• Maintain a cadence of testing hooks, formats, angles, and offers.
• Source and manage UGC creators and Spark Ads.
• Report weekly on results, reasons, and next steps.

Skills

DTC paid social

Campaign management

Analytics

Ads Manager proficiency

Ownership mindset

Tools

Ads Manager

Job description

Public Veil, a fast-growing women's fashion brand based in New York, seeks a hands-on Paid Media Lead to own all paid social campaigns across Meta, TikTok, and Google. You will guide the in-house creative team, set CAC/ROAS/MER targets, and manage spend with a data-driven approach.

You'll report to the co-founders and work Mon–Thu in NYC with Friday remote, focusing on growth, testing, and optimization. Prior apparel/fashion experience is highly valued.