Overhead Crane Sales Account Manager (Remote/Field)

Bohl Crane, Inc.; Michigan; Hybrid; USD 90,000 - 125,000; Full time

Job summary

Bohl Crane, Inc. seeks an experienced Overhead Crane Equipment Sales Account Manager to drive growth of cranes, hoists, and related systems across Southwestern Michigan, with visits to the Otsego service facility and nearby plants.

You will identify opportunities, assess needs on site, develop proposals, coordinate with engineering and project teams, and lead negotiations from quote to contract close.

Qualifications

• 3+ years of capital equipment sales experience, ideally in overhead cranes, hoists, or related material handling systems.
• Proven track record of success in a consultative, technical sales environment.
• Strong mechanical aptitude with ability to read technical drawings (AutoCAD, SolidWorks familiarity a plus).

Responsibilities

• Prospect, qualify, and secure new sales opportunities for overhead cranes and lifting systems.
• Conduct onsite assessments to evaluate customer needs and recommend optimal crane solutions.
• Develop detailed proposals and scope-of-work documentation for custom equipment.
• Collaborate with engineering and project management teams.
• Lead customer presentations and negotiations through to contract close.
• Build long-term relationships with manufacturing, industrial, and construction clients.
• Maintain a strong understanding of customer operations and future expansion plans.
• Act as a trusted advisor and liaison between the customer and internal teams throughout the project lifecycle.
• Stay current on industry trends, competitor offerings, and new crane technologies (e.g., automation, wireless controls).
• Understand applicable standards and regulations (OSHA, CMAA, ASME, ANSI).
• Utilize CRM and quoting tools to manage pipeline, track activities, and forecast sales.

Skills

Mechanical aptitude

Interpersonal communication

Project coordination

Consultative selling

CRM software

Education

Associate/Bachelor degree in engineering or business

Tools

AutoCAD

SolidWorks

CRM software

Job description

Bohl Crane, Inc. seeks an experienced Overhead Crane Equipment Sales Account Manager to drive growth of cranes, hoists, and related systems across Southwestern Michigan, with visits to the Otsego service facility and nearby plants.

You will identify opportunities, assess needs on site, develop proposals, coordinate with engineering and project teams, and lead negotiations from quote to contract close.