Crane Account Manager - SW Michigan

Bohl Crane, Inc.; Michigan; Hybrid; USD 90,000 - 125,000; Full time

Job summary

Bohl Crane, Inc. seeks an experienced Overhead Crane Equipment Sales Account Manager to drive growth of cranes, hoists, and related systems across Southwestern Michigan, with visits to the Otsego service facility and nearby plants.

You will identify opportunities, assess needs on site, develop proposals, coordinate with engineering and project teams, and lead negotiations from quote to contract close.

Qualifications

• 3+ years of capital equipment sales experience, ideally in overhead cranes, hoists, or related material handling systems.
• Proven track record of success in a consultative, technical sales environment.
• Strong mechanical aptitude with ability to read technical drawings (AutoCAD, SolidWorks familiarity a plus).

Responsibilities

• Prospect, qualify, and secure new sales opportunities for overhead cranes and lifting systems.
• Conduct onsite assessments to evaluate customer needs and recommend optimal crane solutions.
• Develop detailed proposals and scope-of-work documentation for custom equipment.
• Collaborate with engineering and project management teams.
• Lead customer presentations and negotiations through to contract close.
• Build long-term relationships with manufacturing, industrial, and construction clients.
• Maintain a strong understanding of customer operations and future expansion plans.
• Act as a trusted advisor and liaison between the customer and internal teams throughout the project lifecycle.
• Stay current on industry trends, competitor offerings, and new crane technologies (e.g., automation, wireless controls).
• Understand applicable standards and regulations (OSHA, CMAA, ASME, ANSI).
• Utilize CRM and quoting tools to manage pipeline, track activities, and forecast sales.

Skills

Mechanical aptitude

Interpersonal communication

Project coordination

Consultative selling

CRM software

Education

Associate/Bachelor degree in engineering or business

Tools

AutoCAD

SolidWorks

CRM software

Job description

Job Summary

The Overhead Crane Equipment Sales Account Manager is responsible for driving sales growth of overhead lifting equipment, including bridge cranes, hoists, runway systems, lifting devices, related automation solutions and service opportunities. This role is focused on identifying new equipment opportunities and delivering customized material handling solutions to industrial clients. Success requires a blend of technical expertise, consultative selling, and project coordination.

The Overhead Crane Equipment Sales Account Manager is responsible for driving sales growth of overhead lifting equipment, including bridge cranes, hoists, runway systems, lifting devices, related automation solutions and service opportunities. This role is focused on identifying new equipment opportunities and delivering customized material handling solutions to industrial clients. Success requires a blend of technical expertise, consultative selling, and project coordination.

The role will service the Southwestern Michigan area, as we have a service facility located in Otsego, MI, which the selected candidate will be responsible for visiting on a regular cadence.

Duties and Responsibilities

• Prospect, qualify, and secure new sales opportunities for overhead cranes and lifting systems.
• Conduct onsite assessments to evaluate customer needs and recommend optimal crane solutions.
• Develop detailed proposals and scope-of-work documentation for custom equipment.
• Collaborate with engineering and project management teams.
• Lead customer presentations and negotiations through to contract close.
• Build long-term relationships with manufacturing, industrial, and construction clients.
• Maintain a strong understanding of customer operations and future expansion plans.
• Act as a trusted advisor and liaison between the customer and internal teams throughout the project lifecycle.
• Stay current on industry trends, competitor offerings, and new crane technologies (e.g., automation, wireless controls).
• Understand applicable standards and regulations (OSHA, CMAA, ASME, ANSI).
• Utilize CRM and quoting tools to manage pipeline, track activities, and forecast sales.
• Performs other duties as assigned by the immediate Supervisor and/or Manager, which may be outside the scope of responsibilities noted above.

Minimum Qualifications

Education

• Associate or bachelor's degree in mechanical engineering, industrial technology, or business preferred.

Experience

• 3+ years of capital equipment sales experience, ideally in overhead cranes, hoists, or related material handling systems.
• Proven track record of success in a consultative, technical sales environment.

Skills

• Strong mechanical aptitude with ability to read technical drawings (AutoCAD, SolidWorks familiarity a plus).
• Excellent interpersonal and communication skills with C-level and plant-level stakeholders.
• Self-driven, organized, and able to manage multiple long-lead project sales cycles simultaneously.

Working Conditions

• Combination of office, remote, and in-field work.
• Frequent travel to manufacturing plants, and industrial facilities in assigned territory.
• May involve site walks in environments with noise, heights, or heavy equipment.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.