Outside Sales Representative - Automotive

Cogent Analytics; Denver (CO); On-site; USD 60,000 - 110,000; Full time

Job summary

Cogent Analytics is seeking an Outside Sales & Business Development Representative to generate new business, strengthen referral networks, and drive revenue growth. This full-time, field-based role focuses on building relationships with commercial accounts, fleet operators, dealerships, and other vehicle-related businesses in the Denver area.

You will conduct regular outside visits, develop targeted prospect lists, nurture relationships with decision-makers, and convert opportunities into booked

Qualifications

• Proven ability to build relationships and generate new business.
• Strong communication, follow-up, and interpersonal skills.
• Self-motivated and comfortable working independently in a field-based sales role.
• Organized and able to manage multiple prospects, accounts, and follow-up commitments.
• Willingness to travel locally throughout the Denver foothills markets.

Responsibilities

• Identify, prospect, and develop new business opportunities across commercial and fleet channels.
• Build a prioritized target list of companies and referral sources.
• Conduct regular outside sales visits, calls, emails, and follow-up activity.
• Develop relationships with decision-makers, influencers, and business owners.
• Promote the value proposition around quality service and accountability.
• Track referral activity and communicate feedback to leadership.
• Follow up on quotes and opportunities to improve conversion.

Skills

Relationship building

New business development

Cold outreach

CRM experience

Travel locally

Tools

CRM systems

Job description

Position Summary

Outside Sales & Business Development Representative is responsible for generating new business, strengthening referral relationships, increasing quote conversion, and helping the company grow profitable revenue.

This is a full-time, field-based sales role focused on building relationships with commercial accounts, fleet operators, insurance agents, dealerships, body shops, rental companies, municipalities, and other organizations that own, manage, insure, or service vehicles.

The ideal candidate is proactive, organized, accountable, and comfortable turning daily sales activity into measurable results. Success in this role will be measured by qualified opportunities, follow-up discipline, booked jobs, revenue growth, gross profit contribution, and the ability to help create more predictable, profitable, and collectible work.

Key Responsibilities

Business Development & New Account Growth

• Identify, prospect, and develop new business opportunities across commercial, fleet, insurance-agent, dealership, body shop, rental, municipal, and local business channels
• Build a prioritized target list of companies and referral sources that can generate recurring or repeat auto glass work
• Conduct regular outside sales visits, calls, emails, and follow-up activity to build pipeline and create new opportunities
• Develop relationships with decision-makers, influencers, office staff, service managers, insurance agents, fleet managers, and business owners
• Promote the value proposition around quality installation, local accountability, technical expertise, customer service, and convenience
• Support growth in commercial and fleet accounts by identifying companies that own, lease, insure or manage multiple vehicles
• Help develop and promote referral programs, fleet inspection opportunities, and other revenue-generating initiatives

Referral Source & Relationship Management

• Strengthen relationships with existing insurance agents, dealerships, body shops, and referral partners
• Identify which agents, accounts, and referral sources are actually producing leads, booked jobs, and revenue
• Follow up consistently with referral sources to maintain visibility, reinforce trust, and increase repeat business
• Track referral activity and communicate customer or account feedback to leadership
• Support customer retention by ensuring follow-up after completed work where appropriate

Sales Process, Follow-Up & Conversion

• Follow up on open quotes, lost quotes, referral opportunities, and direct customer inquiries
• Track why opportunities are won or lost and identify ways to improve conversion
• Coordinate with internal team members to ensure customer expectations, scheduling needs, and job details are communicated clearly
• Ensure sales activity turns into measurable outcomes, including booked jobs, revenue, gross profit, and repeat opportunities
• Maintain disciplined daily and weekly sales activity, including calls, emails, in-person visits, follow-ups, and reporting

Qualifications

Required

• Proven ability to build relationships and generate new business
• Strong communication, follow-up, and interpersonal skills
• Self-motivated and comfortable working independently in a field-based sales role
• Organized and able to manage multiple prospects, accounts, and follow-up commitments
• Comfortable making calls, sending emails, conducting in-person visits, and asking for business
• Ability to track activity and report results consistently
• Valid driver's license and reliable transportation
• Willingness to travel locally throughout the Denver foothills markets

Preferred

• Experience in outside sales, business development, account management, or relationship-based selling
• Experience selling to commercial accounts, fleet operators, insurance agents, dealerships, body shops, contractors, municipalities, or local businesses
• Familiarity with auto glass, automotive services, insurance claims, commercial services, or field-service businesses
• Experience using CRM systems, sales trackers, or pipeline management tools
• Marketing, branding, social media, or collateral-support experience
• Ability to understand basic margin, revenue, and customer profitability concepts

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Commission

Commission