Outside Sales Representative

Sonic Tools; Irvine (CA); On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Medical benefits

Dental insurance

Vision coverage

Retirement plan

Paid time off

Training resources

Job summary

A professional tool solutions company is seeking a Territory Sales Representative based in Irvine, CA. This field-based role involves substantial outreach through cold calls and in-person visits, aimed at converting prospects into loyal customers. Ideal candidates will have a proven track record in B2B sales, particularly in automotive or industrial sectors. The position offers a target compensation of $150,000, with potential earnings up to $175,000. Comprehensive benefits include medical, dental, and development resources.

Qualifications

• 3–5+ years of B2B field selling or outside sales experience.
• Proven track record in cold outreach and closing sales.
• Comfortable with a process-driven approach and CRM tools.

Responsibilities

• Execute cold calls and walk-ins to generate qualified leads.
• Run demos and proposals to convert prospects into customers.
• Maintain a regular cadence of customer visits and follow-ups.
• Support partner calls and manage CRM data diligently.

Skills

B2B field selling

Cold outreach

CRM discipline

Negotiation skills

Objection handling

Tools

Salesforce

Job description

Territory Sales Representative (Field) — Irvine, CA/Southern California Territory

Location: In-territory (road-based)

Reports to: Director of Sales

Type: Full-time employee (W-2)

About Sonic Tools USA

Sonic delivers professional-grade tools, tool storage, and workflow solutions for automotive, aviation, and industrial customers. We’re expanding our field coverage and hiring disciplined, high-activity reps to convert cold prospects into loyal, repeat customers.

The role

This is a field-first, outbound sales role. You’ll run a high-volume territory rhythm of cold calls, drop-ins, and scheduled visits to create new opportunities, convert first orders, and expand accounts into repeat buyers. You’ll also leverage a demo kit/van (~20% of time) for targeted showcase stops, events, and key meetings—supporting, not defining, your weekly plan. This is an employee position; you will not “own” a territory or route but will be accountable for results within an assigned geography.

What you’ll do

• Prospect at scale: Execute a weekly plan of cold calls, walk-ins, and follow-ups to generate a large volume of qualified first conversations and opportunities.
• Convert first orders: Run crisp discovery, demos (as needed), and proposals to move prospects from interest to initial purchase.
• Build repeat revenue: Create post-sale follow-ups, replenishment cycles, and cross-sell/upsell paths to grow drawer‑by‑drawer and department‑by‑department.
• Territory rhythm: Maintain a visible cadence of in‑person visits and phone blocks; cluster routes by sub‑market to maximize daily touches.
• Partner motion (secondary): Support reseller/partner joint calls when relevant; close the loop fast on partner leads.
• CRM rigor: Log activities, notes, and next steps; keep pipeline stages current; forecast accurately.
• Field presentation (~20%): Use a demo kit/van for priority accounts, line reviews, and events; maintain a sharp, professional brand presence.

How success is measured

• Activity: Weekly cold calls, first‑meetings set, and in‑person touches.
• Pipeline: New opportunities created (outbound‑sourced), movement by stage, and cycle time to first order.
• Revenue: New‑customer count, first‑order conversion rate, and repeat revenue growth from activated accounts.
• Hygiene: CRM completeness, on‑time follow‑ups, and forecast accuracy.

Qualifications

• 3–5+ years of B2B field selling or outside sales; experience calling on automotive, aviation, industrial, or maintenance environments is a plus.
• Proven cold‑outreach track record: can build a day from zero, book meetings, and close first buys.
• Strong discovery, objection handling, demo/presentation, and pricing/negotiation skills.
• Process‑driven with CRM discipline (Salesforce experience preferred).
• Valid driver’s license; comfortable spending most days visiting customers.
• Target compensation $150,000 at plan
• Upside potential: Up to $175,000 with accelerators
• Medical, dental, vision, retirement, PTO, and training/development resources.
• Primarily in‑territory field time with daily customer visits; occasional regional events.