Outbound SDR — Mid‑Market Tech, Equity + Benefits

Factory; San Francisco (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive base + uncapped variable

Early-stage equity

Health, dental, vision benefits

Premium hardware

Generous learning budget

Team offsites

Job summary

Factory is hiring a Sales Development Representative (SDR) to own top-of-funnel activities for Mid-Market engineering orgs. You will research accounts, open conversations with VPs, CTOs, and Platform leaders, and qualify opportunities for Account Executives.

You'll build ICP-based target lists, run multi-channel sequences, and maintain Salesforce CRM, with a clear path to an AE role and equity in a high-growth, enterprise-focused GTM team.

Qualifications

• 1–3 years of full-time professional experience, ideally including 6+ months in an SDR/BDR/ADR role at a B2B SaaS company.
• A track record of consistently hitting or exceeding outbound quota.
• Excellent written and verbal communication, able to write a cold email a busy CTO will actually open and reply to.
• High intellectual curiosity and ability to discuss CI/CD, code review, agents, or platform engineering.
• Self-starter mindset and comfort working in ambiguity with a data-driven approach.
• Strong organization with a bias toward measurement and funnel iteration.
• Familiarity with a modern sales stack: Salesforce, MixMax, LinkedIn Sales Navigator, Gong, Apollo, Clay.

Responsibilities

• Own outbound prospecting into a defined territory of Mid-Market accounts globally.
• Build target account lists with Account Executives using sales tools to identify buyers and timing signals.
• Run multi-channel outbound sequences (email, phone, LinkedIn) to earn responses from technical leaders.
• Qualify inbound/outbound opportunities against ICP, uncover pain, and book discovery meetings.
• Become a credible voice on Factory's product and the agentic coding category for engineering teams.
• Partner with Sales Leadership, Marketing, and Operations to refine messaging and playbooks.
• Maintain CRM hygiene in Salesforce and contribute to forecasting and pipeline reviews.
• Hit and exceed monthly quotas for qualified meetings and opportunities generated.

Skills

Quota attainment

Communication skills

Self-starter

Data-driven

Ambiguity tolerance

Tools

Salesforce

MixMax

LinkedIn Sales Navigator

Gong

Apollo

Clay

Job description

Factory is hiring a Sales Development Representative (SDR) to own top-of-funnel activities for Mid-Market engineering orgs. You will research accounts, open conversations with VPs, CTOs, and Platform leaders, and qualify opportunities for Account Executives.

You'll build ICP-based target lists, run multi-channel sequences, and maintain Salesforce CRM, with a clear path to an AE role and equity in a high-growth, enterprise-focused GTM team.