Outbound Inside Sales: Gateway to Field Sales

Formica; Cincinnati (OH); On-site; USD 40,000 - 65,000; Full time

Job summary

Formica is seeking an Inside Sales Representative to proactively reach out to potential customers, qualify project leads, and support the Field Sales team. The role focuses on building relationships, identifying service and product needs, and maintaining accurate CRM data.

Ideal candidates will have 2–5 years in customer service or sales, strong communication and negotiation skills, and proficiency with Microsoft Office and ERP/CRM tools.

Qualifications

• Must have a High School Diploma or GED. Bachelor’s degree preferred.
• 2–5 years of customer service or sales experience required.
• Able to function as Single Point of Contact (SPOC) to field sales reps in an assigned territory.

Responsibilities

• Make proactive outbound calls to qualify and generate leads for Field Sales.
• Track projects and leads and maintain records.
• Establish and maintain customer relationships and determine service/product needs for existing and new customers.
• Provide accurate and timely updates to the CRM system.
• Support western sales regions with core hours Monday–Friday 10:00 AM–6:30 PM.

Skills

Communication skills

Negotiation

Analytical thinking

SPOC to field sales

Entrepreneurial spirit

Customer service

Time management

Lead qualification

Adaptability

Education

High School Diploma or GED

Bachelor's degree preferred

Tools

Microsoft Office

LX ERP

Salesforce

Job description

Formica is seeking an Inside Sales Representative to proactively reach out to potential customers, qualify project leads, and support the Field Sales team. The role focuses on building relationships, identifying service and product needs, and maintaining accurate CRM data.

Ideal candidates will have 2–5 years in customer service or sales, strong communication and negotiation skills, and proficiency with Microsoft Office and ERP/CRM tools.