Vision Care Store GM — Lead Growth & Service Excellence

America; Omaha (NE); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

401k retirement savings with company 0

Flex Spending Account

Generous Paid Time Off & Company Holid

Parental leave

Employee eyewear discount

Disability insurance

Life Insurance

College scholarship program

Job summary

America’s Best, part of National Vision, seeks a General Manager to lead a high-energy optical store team and drive sales and profitability. You will oversee operations, financial performance, merchandising, training, and patient care to deliver an exceptional customer experience.

You’ll coach associates, manage budgets, partner with the Doctor, and ensure safety and quality standards while reporting to the District Manager. This role demands strong leadership and a passion for service.

Qualifications

• 5+ years of retail experience; supervisory experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Retail leadership

Staff supervision

Customer service

Communication

Store operations

Sales leadership

Education

Bachelor’s degree or equivalent

Tools

POS systems

Job description

America’s Best, part of National Vision, seeks a General Manager to lead a high-energy optical store team and drive sales and profitability. You will oversee operations, financial performance, merchandising, training, and patient care to deliver an exceptional customer experience.

You’ll coach associates, manage budgets, partner with the Doctor, and ensure safety and quality standards while reporting to the District Manager. This role demands strong leadership and a passion for service.