Optical Retail Store Leader: Drive Sales & Experience

National Vision, Inc.; Holland (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k plan

Stock purchase plan

Flex Spending Account

Paid time off

Parental leave

Employee eyewear discount

Short/Long-term disability

Life Insurance

College scholarship program

Job summary

America’s Best, part of National Vision, is seeking a General Manager to lead a store team, drive results, and deliver an exceptional experience for patients and associates every day.

As General Manager, you’ll own store performance—from sales and profits to staffing, training, merchandising, and patient care—creating a positive, high-energy environment where service and teamwork thrive.

Qualifications

• 5+ years of retail experience, with supervisory responsibilities.
• Knowledge of retail operations and store metrics.
• Bachelor’s degree or equivalent experience preferred.

Responsibilities

• Oversee daily store operations including staffing, inventory, and bookkeeping.
• Lead, train, and develop associates through coaching and feedback.
• Monitor performance to deliver exceptional customer and patient experiences.
• Partner with the Doctor to ensure high level of care.
• Execute marketing and merchandising initiatives to meet financial goals.
• Recruit, hire, and retain top talent and manage schedules.
• Ensure compliance with company policies and safety standards.

Skills

Retail leadership

Customer service

Communication

Sales growth

Team development

Education

Bachelor’s degree or equivalent experience

Job description

America’s Best, part of National Vision, is seeking a General Manager to lead a store team, drive results, and deliver an exceptional experience for patients and associates every day.

As General Manager, you’ll own store performance—from sales and profits to staffing, training, merchandising, and patient care—creating a positive, high-energy environment where service and teamwork thrive.