Optical Retail Store GM: Lead, Coach & Grow Sales

National Vision; Houston (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

401k retirement savings with company/

Bonus opportunities

Benefits package

Employee eyewear discount

Paid time off

Job summary

America’s Best, part of National Vision, in Houston, seeks a General Manager to lead a store team and deliver an exceptional patient experience.

You will oversee daily operations, drive sales, manage budgets, train associates, and partner with the Doctor to ensure top-quality care. Successful candidates will be bilingual (English/Spanish) and possess strong leadership and retail management experience.

Qualifications

• Fluent in reading and speaking English and Spanish.
• 5+ years of retail experience; supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver customer and patient experiences.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.

Skills

Bilingual English/Spanish

Retail leadership

Customer service excellence

Strong communication

Coaching and team development

Budgeting and operations

Store performance analysis

Education

Bachelor’s degree or equivalent experience

Job description

America’s Best, part of National Vision, in Houston, seeks a General Manager to lead a store team and deliver an exceptional patient experience.

You will oversee daily operations, drive sales, manage budgets, train associates, and partner with the Doctor to ensure top-quality care. Successful candidates will be bilingual (English/Spanish) and possess strong leadership and retail management experience.