Optical Retail GM — Lead Teams, Drive Sales & Service

National Vision, Inc.; Fort Wayne (IN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k retirement savings with company 4

Flex Spending Account

Generous Paid Time Off & Company HOLID

Parental leave

Employee eyewear discount

Disability insurance

Life Insurance

College scholarship program

Job summary

America’s Best, part of National Vision, is seeking a General Manager to lead a high-energy store in Fort Wayne, Indiana. You’ll drive sales, profitability, and exceptional customer care while guiding a talented team of associates and partnering with the Doctor to deliver top-tier eye care.

You’ll oversee daily operations, staffing, merchandising, budgets, and reporting, while coaching staff to achieve sales goals and outstanding service.

Qualifications

• 5+ years of retail experience, with supervisory exposure.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead and coach teams.
• Strong communication, organization, and problem-solving skills.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.
• In some locations, state laws require certain responsibilities to be performed by individuals with specific licenses or credentials.

Skills

Retail leadership

Customer service

Communication

Store operations

People management

Education

Bachelor’s degree or equivalent experience

Tools

POS systems

Job description

America’s Best, part of National Vision, is seeking a General Manager to lead a high-energy store in Fort Wayne, Indiana. You’ll drive sales, profitability, and exceptional customer care while guiding a talented team of associates and partnering with the Doctor to deliver top-tier eye care.

You’ll oversee daily operations, staffing, merchandising, budgets, and reporting, while coaching staff to achieve sales goals and outstanding service.