Optical Retail General Manager: Lead Sales & Service

National Vision; Charlotte (NC); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

401k with company match

Flex Spending Account

Paid time off

Parental leave

Employee eyewear discount

Short/Long-term Disability

Life Insurance

College scholarship program

Job summary

America’s Best in Charlotte, NC is seeking a results-driven General Manager to lead a high-energy eyewear store. You’ll direct daily operations, drive sales, manage budgets, and ensure exceptional patient experiences from greeting to checkout.

Partner with the Doctor to deliver the highest level of eye care, coach and develop associates, and uphold brand standards across merchandising, service, and safety. A 5+ year retail background and leadership skills are required.

Qualifications

• 5+ years of retail experience. Supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Leadership

Coaching

Customer service

Communication

Store operations

Education

Bachelor's degree

Job description

America’s Best in Charlotte, NC is seeking a results-driven General Manager to lead a high-energy eyewear store. You’ll direct daily operations, drive sales, manage budgets, and ensure exceptional patient experiences from greeting to checkout.

Partner with the Doctor to deliver the highest level of eye care, coach and develop associates, and uphold brand standards across merchandising, service, and safety. A 5+ year retail background and leadership skills are required.