Oncology Referrals Strategist

GCFL Genesis Care USA of Florida, LLC; Destin (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

SunState Medical Specialists (SMS) as part of OneOncology in Florida seeks a Physician Liaison to devise and implement a strategic plan to maintain and increase referrals from healthcare providers, using data to drive analysis and outreach within the territory.

The role requires developing referral networks, leveraging Salesforce for market insights, and achieving growth objectives while traveling up to 80% of the work week and collaborating with physician groups and leadership.

Qualifications

• Bachelor’s Degree with 3–5 years in Oncology or healthcare.
• May consider without bachelor’s degree with 4+ years of relevant experience.
• Excellent verbal and written communication skills.
• CRM and market analytics reporting experience, Salesforce preferred.
• Strong computer skills: Excel, Word, and PowerPoint.

Responsibilities

• Develop referral networks and strengthen physician relationships.
• Communicate with referring providers via multiple channels (peer-to-peer, visits, email, and phone).
• Leverage Salesforce and OneAnalytics to analyze market trends and referral patterns.
• Meet weekly outreach goals and document activities in Salesforce.
• Review monthly performance metrics and report on activity and outcomes.
• Identify workflow issues hindering the referral process and propose solutions.
• Collaborate with physician organization groups and leadership.
• Coordinate community speaking events for physicians and clinical staff.
• Gather competitive intelligence on market dynamics and referral trends.

Skills

Verbal and written communication

Analytical thinking

Team collaboration

Education

Bachelor’s Degree

Tools

Salesforce

Excel

PowerPoint

Word

Job description

SunState Medical Specialists (SMS) as part of OneOncology in Florida seeks a Physician Liaison to devise and implement a strategic plan to maintain and increase referrals from healthcare providers, using data to drive analysis and outreach within the territory.

The role requires developing referral networks, leveraging Salesforce for market insights, and achieving growth objectives while traveling up to 80% of the work week and collaborating with physician groups and leadership.