Physician Liaison

SunState Medical Specialists; Fort Walton Beach (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

SunState Medical Specialists in Florida seeks a Physician Liaison to drive strategic referral growth and expand the territory. The role emphasizes data-driven outreach, relationship-building with referring physicians, and collaboration with OneOncology teams.

You will leverage Salesforce and OneAnalytics to monitor trends, meet weekly outreach goals, and report outcomes to leadership. A Bachelor's degree with 3–5 years oncology experience is expected; an equivalent 8 years of experience may be

Qualifications

• Bachelor's degree required or 8+ years experience in oncology/healthcare.
• Strong communication, presentation, and relationship-building skills.
• Experience with CRM systems and market analytics reporting.

Responsibilities

• Develop and expand referral networks with current and new providers.
• Regularly contact referring offices via multiple channels (in-person, email, calls).
• Analyze market trends and referral patterns using Salesforce/OneAnalytics.
• Meet weekly outreach goals and log activities in Salesforce.
• Review monthly performance metrics and report outcomes to leadership.
• Identify and resolve workflow or system issues hindering referrals.
• Serve as primary liaison with physician groups and practice leadership.
• Coordinate community speaking events for physicians and staff.
• Share competitive intelligence with practice leadership.
• Support strategic goals by collaborating with OneOncology teams.

Skills

Communication

CRM reporting

Market analysis

Team collaboration

Travel readiness

Oncology knowledge

Education

Bachelor's degree (Healthcare/related)

Alternative path: 8+ years experience

Tools

Salesforce

OneAnalytics

Job description

Why Join Us?

SunState Medical Specialists (SMS) is proud to be a part of OneOncology in delivering exceptional, community-based specialty care across Florida. With a team of 105 physicians spanning urology, radiation oncology, medical oncology, breast surgery, general surgery, and head and neck surgery, SMS is committed to providing high-quality, accessible care. Our practice continues to expand services by offering advanced radiation therapies, in‑house pharmacy and laboratory capabilities, care management, theranostics, cutting‑edge diagnostic imaging, and clinical research. We are dedicated to recruiting top‑tier physicians to help increase access to affordable, high‑quality care throughout the state.

Job Description

This role will be responsible for devising and implementing a strategic plan to maintain and increase referrals from healthcare providers within their designated territory. This role emphasizes the use of data to drive analysis, targeted outreach, and territorial expansion. The Physician Liaison must achieve predetermined growth objectives within their assigned region and demonstrate a thorough understanding of the oncology landscape.

Responsibilities

• Develop new referral networks while strengthening relationships with current referring physicians.
• Initiate and maintain regular communication with referring providers and/or their office staff through various channels, including peer‑to‑peer interactions, scheduled or follow‑up visits, email, and phone outreach.
• Leverage Salesforce and OneAnalytics to analyze market trends, monitor referral patterns and new patient volumes, inform territory strategy, and support growth initiatives.
• Meet weekly outreach goals and document all activities in Salesforce in a timely and accurate manner.
• Review monthly performance metrics, implement variance reporting, monitor, review, and report on all activity and outcomes.
• Identify and help resolve workflow or system issues that may hinder the referral process for providers.
• Serve as the primary point of contact and collaborate with physician organization groups for the practice.
• Assist in coordinating community speaking events for physicians and clinical staff.
• Gather and share competitive intelligence - including market dynamics, business risks, and referral trends with relevant practice leadership.
• Report to the OneOncology Liaison leadership team to ensure seamless collaboration and alignment on strategic goals.
• Perform other duties and special projects as assigned.
• Other duties as assigned.

Key Competencies

• Excellent verbal and written communication skills.
• Proficient with CRM and market analytics reporting, preferably Salesforce
• Ability to pull general analytical territory reports associated with the appropriate reporting tools and job functions.
• Strong knowledge of both Oncology and Non‑Oncology Infusion Treatments a plus.
• Ability to work cooperatively.
• Initiative‑taking, solution‑oriented, and empathic to our patient population.
• Experience with marketing and communications.
• Strong computer skills; in Excel, Word, and PowerPoint
• Comfortable traveling locally 80% of the work week.
• Easily adjust to change.

Qualifications

• Bachelor's Degree and 3-5 years of relevant experience within Oncology or the healthcare industry.
• May consider without bachelor's degree with additional relevant experience of 4+ years (equaling 8 years of experience).