Physician Liaison

SunState Medical Specialists; Santa Rosa Beach (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

SunState Medical Specialists is seeking a Physician Liaison to craft and execute a strategic plan to grow referrals within a designated territory. The role emphasizes data-driven outreach, market analysis, and collaboration with physician networks.

You will leverage Salesforce and analytics to monitor trends, report outcomes, and support growth initiatives, traveling locally up to 80% of the week.

Qualifications

• Bachelor's Degree and 3-5 years of Oncology or healthcare experience.
• May consider without bachelor's degree with 8+ years of experience.

Responsibilities

• Develop and expand referral networks with current referring physicians.
• Maintain regular communication with referring providers and staff via multiple channels.
• Leverage Salesforce and market analytics to analyze trends, monitor referral patterns, and guide territory strategy.
• Meet weekly outreach goals and document all activities in Salesforce.
• Identify workflow or system issues hindering the referral process and collaborate with practice leadership.
• Serve as the primary liaison with physician groups and coordinate community speaking events.

Skills

CRM

Salesforce

Market analytics

Territory management

Communication

Excel

PowerPoint

Travel readiness

Education

Bachelor's Degree

Tools

Salesforce

Job description

Why Join Us?

SunState Medical Specialists (SMS) is proud to be a part of OneOncology in delivering exceptional, community-based specialty care across Florida. With a team of 105 physicians spanning urology, radiation oncology, medical oncology, breast surgery, general surgery, and head and neck surgery, SMS is committed to providing high-quality, accessible care. Our practice continues to expand services by offering advanced radiation therapies, in‑house pharmacy and laboratory capabilities, care management, theranostics, cutting‑edge diagnostic imaging, and clinical research. We are dedicated to recruiting top‑tier physicians to help increase access to affordable, high‑quality care throughout the state.

Job Description

This role will be responsible for devising and implementing a strategic plan to maintain and increase referrals from healthcare providers within their designated territory. This role emphasizes the use of data to drive analysis, targeted outreach, and territorial expansion. The Physician Liaison must achieve predetermined growth objectives within their assigned region and demonstrate a thorough understanding of the oncology landscape.

Responsibilities

• Develop new referral networks while strengthening relationships with current referring physicians.
• Initiate and maintain regular communication with referring providers and/or their office staff through various channels, including peer‑to‑peer interactions, scheduled or follow‑up visits, email, and phone outreach.
• Leverage Salesforce and OneAnalytics to analyze market trends, monitor referral patterns and new patient volumes, inform territory strategy, and support growth initiatives.
• Meet weekly outreach goals and document all activities in Salesforce in a timely and accurate manner.
• Review monthly performance metrics, implement variance reporting, monitor, review, and report on all activity and outcomes.
• Identify and help resolve workflow or system issues that may hinder the referral process for providers.
• Serve as the primary point of contact and collaborate with physician organization groups for the practice.
• Assist in coordinating community speaking events for physicians and clinical staff.
• Gather and share competitive intelligence - including market dynamics, business risks, and referral trends with relevant practice leadership.
• Report to the OneOncology Liaison leadership team to ensure seamless collaboration and alignment on strategic goals.
• Perform other duties and special projects as assigned.
• Other duties as assigned.

Key Competencies

• Excellent verbal and written communication skills.
• Proficient with CRM and market analytics reporting, preferably Salesforce
• Ability to pull general analytical territory reports associated with the appropriate reporting tools and job functions.
• Strong knowledge of both Oncology and Non‑Oncology Infusion Treatments a plus.
• Ability to work cooperatively.
• Initiative‑taking, solution‑oriented, and empathic to our patient population.
• Experience with marketing and communications.
• Strong computer skills; in Excel, Word, and PowerPoint
• Comfortable traveling locally 80% of the work week.
• Easily adjust to change.

Qualifications

• Bachelor's Degree and 3-5 years of relevant experience within Oncology or the healthcare industry.
• May consider without bachelor's degree with additional relevant experience of 4+ years (equaling 8 years of experience).