Physician Liaison

GCFL Genesis Care USA of Florida, LLC; Destin (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

SunState Medical Specialists (SMS) as part of OneOncology in Florida seeks a Physician Liaison to devise and implement a strategic plan to maintain and increase referrals from healthcare providers, using data to drive analysis and outreach within the territory.

The role requires developing referral networks, leveraging Salesforce for market insights, and achieving growth objectives while traveling up to 80% of the work week and collaborating with physician groups and leadership.

Qualifications

• Bachelor’s Degree with 3–5 years in Oncology or healthcare.
• May consider without bachelor’s degree with 4+ years of relevant experience.
• Excellent verbal and written communication skills.
• CRM and market analytics reporting experience, Salesforce preferred.
• Strong computer skills: Excel, Word, and PowerPoint.

Responsibilities

• Develop referral networks and strengthen physician relationships.
• Communicate with referring providers via multiple channels (peer-to-peer, visits, email, and phone).
• Leverage Salesforce and OneAnalytics to analyze market trends and referral patterns.
• Meet weekly outreach goals and document activities in Salesforce.
• Review monthly performance metrics and report on activity and outcomes.
• Identify workflow issues hindering the referral process and propose solutions.
• Collaborate with physician organization groups and leadership.
• Coordinate community speaking events for physicians and clinical staff.
• Gather competitive intelligence on market dynamics and referral trends.

Skills

Verbal and written communication

Analytical thinking

Team collaboration

Education

Bachelor’s Degree

Tools

Salesforce

Excel

PowerPoint

Word

Job description

Why Join Us?

SunState Medical Specialists (SMS) is proud to be a part of OneOncology in delivering exceptional, community-based specialty care across Florida. With a team of 105 physicians spanning urology, radiation oncology, medical oncology, breast surgery, general surgery, and head and neck surgery, SMS is committed to providing high-quality, accessible care.

Our practice continues to expand services by offering advanced radiation therapies, in-house pharmacy and laboratory capabilities, care management, theranostics, cutting-edge diagnostic imaging, and clinical research. We are dedicated to recruiting top-tier physicians to help increase access to affordable, high-quality care throughout the state.

Job Description

This role will be responsible for devising and implementing a strategic plan to maintain and increase referrals from healthcare providers within their designated territory. This role emphasizes the use of data to drive analysis, targeted outreach, and territorial expansion. The Physician Liaison must achieve predetermined growth objectives within their assigned region and demonstrate a thorough understanding of the oncology landscape.

Responsibilities

• Develop new referral networks while strengthening relationships with current referring physicians.
• Initiate and maintain regular communication with referring providers and/or their office staff through various channels, including peer-to-peer interactions, scheduled or follow-up visits, email, and phone outreach.
• Leverage Salesforce and OneAnalytics to analyze market trends, monitor referral patterns and new patient volumes, inform territory strategy, and support growth initiatives.
• Meet weekly outreach goals and document all activities in Salesforce in a timely and accurate manner.
• Review monthly performance metrics, implement variance reporting, monitor, review, and report on all activity and outcomes.
• Identify and help resolve workflow or system issues that may hinder the referral process for providers.
• Serve as the primary point of contact and collaborate with physician organization groups for the practice.
• Assist in coordinating community speaking events for physicians and clinical staff.
• Gather and share competitive intelligence—including market dynamics, business risks, and referral trends—with relevant practice leadership.
• Report to the OneOncology Liaison leadership team to ensure seamless collaboration and alignment on strategic goals.
• Perform other duties and special projects as assigned.
• Other duties as assigned.

Key Competencies

• Excellent verbal and written communication skills.
• Proficient with CRM and market analytics reporting, preferably Salesforce
• Ability to pull general analytical territory reports associated with the appropriate reporting tools and job functions.
• Strong knowledge of both Oncology and Non-Oncology Infusion Treatments a plus.
• Ability to work cooperatively.
• Initiative-taking, solution-oriented, and empathic to our patient population.
• Experience with marketing and communications.
• Strong computer skills; in Excel, Word, and PowerPoint
• Comfortable traveling locally 80% of the work week.
• Easily adjust to change.

Qualifications

Bachelor’s Degree and 3-5 years of relevant experience within Oncology or the healthcare industry. May consider without bachelor’s degree with additional relevant experience of 4+ years (equaling 8 years of experience).

SunState Medical Specialists (SMS) is proud to be a part of OneOncology in delivering exceptional, community-based specialty care across Florida. With a team of 105 physicians spanning urology, radiation oncology, medical oncology, breast surgery, general surgery, and head and neck surgery, SMS is committed to providing high-quality, accessible care.

Our practice continues to expand services by offering advanced radiation therapies, in-house pharmacy and laboratory capabilities, care management, theranostics, cutting-edge diagnostic imaging, and clinical research. We are dedicated to recruiting top-tier physicians to help increase access to affordable, high-quality care throughout the state.