On-site Digital Marketing Manager — Home Appliances

WCL Group

Plano (TX)

On-site

USD 68,000 - 96,000

Full time

3 days ago

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Job summary

WCL Group is seeking a Digital Marketing Manager for Home Appliances to lead market research and strategic marketing initiatives in the Plano area. The role focuses on end-to-end creative development, cross-channel coordination, and optimizing consumer experiences across digital channels to drive conversions.

The position requires strong agency management, UX fluency, and the ability to translate data into compelling campaigns.

Qualifications

4-5 years of brand and product marketing experience with measurable results.
Proven experience managing creative agency relationships and timelines.
Strong understanding of UX and on-site shopping experiences.
Experience managing asset workflows across digital and in-store channels.
Excellent written communication for concise creative briefs and cross-functional alignment.

Responsibilities

Lead end-to-end creative development for Digital Appliances, writing briefs and managing agency timelines.
Own the consumer experience on S.com with Demand Gen Digital & E-com teams to sharpen value propositions.
Coordinate CRM, Paid, Social, and Retail Ops to keep messaging and experiences aligned.
Ideate and lead creative concepts and ensure asset execution consistency across channels.
Drive cross-line promotions and translate results into executive-ready presentations.