Senior Product Marketing Manager, Digital Appliances Growth

Samsung Electronics America; Plano (TX); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Job summary

Samsung Electronics America, Inc. is seeking a Senior Product Marketing Manager for the Digital Appliance organization to drive market growth through strategic positioning and customer engagement.

You will lead go-to-market strategies, conduct competitive analyses, and collaborate with cross-functional teams to develop marketing materials, sales tools, and training resources. Strong forecasting and account relationship skills will be essential for success.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 8+ years of experience in product marketing or related role.
• Strong analytical skills with market research and competitive analysis.

Responsibilities

• Develop go-to-market strategies for product launches and lifecycle management.
• Conduct in-depth competitive analysis to identify market trends and pricing strategies.
• Collaborate with cross-functional teams to create marketing materials, sales tools, and training resources.
• Manage forecasting and inventory planning to optimize product availability and sales performance.
• Build and maintain relationships with national and regional accounts to drive engagement and satisfaction.

Skills

Analytical skills

MS Office

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing/Business

MBA or advanced degree

Tools

Excel

PowerPoint

Job description

Samsung Electronics America, Inc. is seeking a Senior Product Marketing Manager for the Digital Appliance organization to drive market growth through strategic positioning and customer engagement.

You will lead go-to-market strategies, conduct competitive analyses, and collaborate with cross-functional teams to develop marketing materials, sales tools, and training resources. Strong forecasting and account relationship skills will be essential for success.