Digital Marketing Manager, Home Appliances

WCL Group; Plano (TX); On-site; USD 68,000 - 96,000; Full time

Job summary

WCL Group is seeking a Digital Marketing Manager for Home Appliances to lead market research and strategic marketing initiatives in the Plano area. The role focuses on end-to-end creative development, cross-channel coordination, and optimizing consumer experiences across digital channels to drive conversions.

The position requires strong agency management, UX fluency, and the ability to translate data into compelling campaigns.

Qualifications

• 4-5 years of brand and product marketing experience with measurable results.
• Proven experience managing creative agency relationships and timelines.
• Strong understanding of UX and on-site shopping experiences.
• Experience managing asset workflows across digital and in-store channels.
• Excellent written communication for concise creative briefs and cross-functional alignment.

Responsibilities

• Lead end-to-end creative development for Digital Appliances, writing briefs and managing agency timelines.
• Own the consumer experience on S.com with Demand Gen Digital & E-com teams to sharpen value propositions.
• Coordinate CRM, Paid, Social, and Retail Ops to keep messaging and experiences aligned.
• Ideate and lead creative concepts and ensure asset execution consistency across channels.
• Drive cross-line promotions and translate results into executive-ready presentations.

Skills

Brand marketing

Cross-functional collaboration

UX understanding

Creative asset workflows

Stakeholder management

Education

Bachelor’s Degree in Marketing/Business/Communications

Job description

CLIENT HIGHLIGHTThe client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.LOCATIONPlano, TX 75023COMPENSATION$59.50 per hourSCHEDULEOn-siteMonday-Friday (40 hrs per week)CONTRACT TERM6-month contract with high likelihood of extension/conversion to full-time employeePOSITION OVERVIEW – Digital Marketing Manager, Home AppliancesThe main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.RESPONSIBILITIES• Lead end-to-end creative development for assigned categories within the Digital Appliances line of business — writing clear briefs, managing agency workflow and timelines and running internal reviews — so creative output consistently lands on strategy and on schedule.• Own the consumer experience on S.com in partnership with the Demand Gen Digital & E-com teams, identifying opportunities to sharpen our value propositions across the portfolio that will drive conversion.• Serve as the connective thread across CRM, Paid, Social, and Retail Ops, ensuring messaging, content, digital experiences and in-store creative all stay consistent throughout the consumer engagement journey.• Ideate and champion creative concepts that break through competitive noise, acting as the primary point of contact for creative agencies to keep asset execution consistent across every owned channel.• Lead strategic, cross-line-of-business promotions that drive sell-through, and translate results into clear, executive-ready presentations and share-outs.• Identify process and efficiency improvements across digital workflows, bringing forward-thinking solutions as the team's needs scale.• Track and analyze KPIs across marketing tactics to show what's working and inform the next round of creative and promotional decisions.• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.• Develop pricing strategies, balancing firm objectives and customer satisfaction.• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.REQUIRED SKILLS• 4-5 years of directly applicable brand and product marketing experience, with a track record of driving cross-functional collaboration and measurable business results.• Proven experience managing creative agency relationships — writing briefs, driving timelines, and reviewing work to ensure quality and strategic alignment.• Strong understanding of UX and on-site functionality as it relates to shaping the consumer shopping journey.• Experience managing creative asset workflows, including asset types, formats, and delivery across digital and in-store channels.• Comfort working across CRM, Paid, Social, and e-commerce teams to align messaging and landing experiences.• Excellent written communication skills, with demonstrated ability to write clear, concise creative briefs that inspire strong creative output.• Strong stakeholder management skills, with comfort to influence cross functional leadership within a matrixed organization.• Ability to track, analyze, and communicate KPIs tied to marketing and creative performance.• Self-starter with strong organizational skills, able to manage multiple campaigns and work streams simultaneously in a fast-paced environment.• Bachelor’s Degree in Marketing, Business, Communications/Advertising.• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.• Expert ability to work independently and manage one's time.• Strong mentoring skills necessary to provide support and constructive performance feedback.• Expert knowledge of principles and methods for showing, promoting, and selling products or services.• Expert ability to develop marketing and pricing strategy.• Expert knowledge of media production, communication and dissemination techniques and methods.PREFERRED QUALIFICATIONS• Experience in consumer electronics, appliances, or another retail/e-commerce category.• Familiarity with promotional strategy across multiple lines of business.• Experience with in-store or retail creative execution alongside digital channels.• Comfort ramping up quickly on new tools, processes, or ways of working within a growing team.