SEO & GEO Marketing Lead for Home Entertainment

WCL Group

Plano (TX)

Vor Ort

USD 95.000 - 128.000

Vollzeit

14 Tage+

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Zusammenfassung

WCL Group in Plano, TX seeks an experienced SEO/GEO Marketing Manager to lead search optimization, content management, and analytics for Home Entertainment offerings. You will own day-to-day SEO operations, coordinate with global teams, and drive improvements in organic visibility and content relevance.

The role requires 8–10+ years in eCommerce/digital marketing, hands-on use of SEMrush, BrightEdge, Adobe Analytics, and strong project management.

Qualifikationen

8–10+ years of experience in eCommerce, digital marketing, or a related marketing discipline.
Strong understanding of SEO and GEO best practices.
Experience managing SEO content, keyword research, and metadata optimization.
Proven ability to coordinate cross-functional teams and agencies.
Proficiency with SEO analytics platforms and auditing tools.

Aufgaben

Develop and execute day-to-day SEO/GEO roadmap for Home Entertainment products.
Conduct keyword research and manage pillar-and-cluster content strategies.
Create and optimize SEO-focused content and metadata.
Review and provide actionable feedback on agency deliverables.
Manage Jira tickets from initiation to completion.
Monitor KPIs and analyze campaign performance.
Collaborate with Global Headquarters and cross-functional teams.
Stay current on SEO/GEO trends and tools.

Kenntnisse

SEO strategy

GEO optimization

Content management

Keyword research

Analytics

Project management

Jira

Confluence

Screaming Frog

SEMrush

BrightEdge

Adobe Analytics

Tools