On-Premise Spirits Sales Rep & Brand Activator

Mexcor; Dallas (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

Morales Beverage Group seeks an On-Premise Sales Representative to drive distribution and volume growth across bars, restaurants, hotels, and entertainment venues in Dallas and surrounding areas. You will develop new accounts, strengthen existing relationships, and ensure high satisfaction for long-term partnerships.

The role focuses on engaging on-premise decision-makers, executing brand standards, promotions, and staff training to support sales objectives.

Qualifications

• 21 years or older.
• High School Diploma or GED required.
• Strong Spirits knowledge preferred.
• 2+ years of beverage alcohol sales experience (On-Premise preferred).
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives.
• Strong PC application skills in Microsoft Office Suite.
• Excellent communication skills and the ability to interact across teams in a fast-paced environment.
• Must be proactive, resourceful, and efficient.
• This position requires attendance at local meetings, local travel and occasional out-of-town travel.
• Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment.

Responsibilities

• Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
• Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
• Ensure proper pricing, distribution, and inventory levels across assigned accounts.
• Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
• Travel daily within the assigned territory to support account needs and sales objectives.
• Meet or exceed monthly, quarterly, and annual sales goals.
• Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
• Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
• Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
• Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
• Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
• Ensure point-of-sale materials and brand standards are properly executed.
• Serve as a brand ambassador for assigned portfolios within the on-premise market.
• Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
• Accurately enter orders, account activity, and notes into the CRM system.
• Track incentives, performance metrics, and program execution.
• Maintain compliance with company policies and all applicable Texas alcohol regulations.
• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Skills

Strong Spirits knowledge

Excellent communication skills

Education

High School Diploma or GED

Tools

Microsoft Office Suite

Job description

Morales Beverage Group seeks an On-Premise Sales Representative to drive distribution and volume growth across bars, restaurants, hotels, and entertainment venues in Dallas and surrounding areas. You will develop new accounts, strengthen existing relationships, and ensure high satisfaction for long-term partnerships.

The role focuses on engaging on-premise decision-makers, executing brand standards, promotions, and staff training to support sales objectives.