Beverage Activation Field Lead

Enthuse Marketing Group, LLC; Boston (MA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision insurance

401k with match

Paid time off

Job summary

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute locally relevant activations for a premium beer and spirits portfolio. This field-based role leverages local relationships, on-premise experience, and social influence to drive consumer demand while not being a sales role.

You will report to the Field Activation Manager and work independently in the field with strong communication, disciplined execution, and reporting to agency leadership and partners.

Qualifications

• Must be 21 years or older.
• Strong oral, written, and interpersonal communication skills.
• Must live in assigned territory and be willing to travel.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel including nights and weekends required.
• Desire for mentorship and willingness to contribute to team culture.

Responsibilities

• Execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.
• Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
• Recruit relevant consumers, trade members, and community groups to participate in designated activations.
• Build bartender and trade engagement through credible, relevant, and educational brand experiences.
• Use local knowledge and community connections to help programming feel culturally and contextually relevant.
• Build productive working relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff.
• Support established customer and market priorities while respecting defined account-ownership and communication protocols.
• Represent the client’s brands and Enthuse professionally and responsibly in the market.
• Maintain proactive communication with the Field Activation Manager regarding activation status, field needs, risks, and opportunities.
• Support approved social media activity that extends the reach and relevance of activations.
• Encourage appropriate audience engagement, sharing, and amplification in accordance with client and legal guidelines.
• Capture approved content and activation highlights for agency and client reporting.
• Observe and report relevant consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends.
• Provide timely activation feedback and recommendations to the Field Activation Manager to help improve future programming.
• Capture success stories and examples that clearly demonstrate activation impact.

Skills

Oral communication

Written communication

Interpersonal skills

Travel readiness

Bilingual (English/Spanish) a plus

Job description

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute locally relevant activations for a premium beer and spirits portfolio. This field-based role leverages local relationships, on-premise experience, and social influence to drive consumer demand while not being a sales role.

You will report to the Field Activation Manager and work independently in the field with strong communication, disciplined execution, and reporting to agency leadership and partners.