Field Activation Specialist - Beverage Brand Experiences

Enthuse Marketing Group, LLC; Atlanta (GA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Bonus eligible with potential

Medical, Dental, Vision benefits

401k with match

PTO and more

Job summary

Enthuse Marketing Group, LLC is seeking an On-Premise Activation Specialist to execute locally relevant brand activations across a designated territory in support of a premium beer and spirits portfolio. This field-based role relies on local relationships, on-premise experience, and social influence to build authentic experiences and drive advocacy.

The role reports to the Field Activation Manager, operates independently in the field, and requires strong communication, disciplined execution, and

Qualifications

• Must be 21 years or older.
• Demonstrated strong oral, written, and interpersonal communication skills.
• Strong organizational skills, and attention to quality, detail, and accuracy.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments
• Strong budget management skills
• Ability to work flexible hours and travel including nights and weekends required
• Desire for mentorship and willingness to contribute to team culture
• Bilingual (English and Spanish-speaking) a plus

Responsibilities

• Execute all programming in accordance with applicable legal requirements, responsible marketing standards, client marketing codes, and agency policies.
• Ensure activation activity, consumer engagement, social content, product handling, and point-of-sale materials remain within approved program guidelines.
• Prepare for and execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.
• Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
• Recruit relevant consumers, trade members, and community groups to participate in designated activations.
• Build bartender and trade engagement through credible, relevant, and educational brand experiences.
• Use local knowledge and community connections to help programming feel culturally and contextually relevant.
• Build productive working relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff.
• Support established customer and market priorities while respecting defined account-ownership and communication protocols.
• Represent the client’s brands and Enthuse professionally and responsibly in the market.
• Maintain proactive communication with the Field Activation Manager regarding activation status, field needs, risks, and opportunities.
• Observe and report relevant consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends.
• Provide activation feedback and recommendations to help improve future programming.
• Capture success stories and examples that clearly demonstrate activation impact.

Skills

Communication skills

Organizational skills

Travel willingness

Valid driver's license

Beverage/alcohol experience

English/Spanish bilingual (a plus)

Job description

Enthuse Marketing Group, LLC is seeking an On-Premise Activation Specialist to execute locally relevant brand activations across a designated territory in support of a premium beer and spirits portfolio. This field-based role relies on local relationships, on-premise experience, and social influence to build authentic experiences and drive advocacy.

The role reports to the Field Activation Manager, operates independently in the field, and requires strong communication, disciplined execution, and