Associate Director, Omnichannel Partner Lead

AbbVie Inc.; Mettawa (IL); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Long-term incentive programs

Job summary

AbbVie is seeking an Associate Director, Omnichannel Partner Lead to direct a team of Omnichannel Marketing Partners supporting Franchise E (Elahere & Emrelis) within US Oncology. The role shapes cross-functional strategies with Brand, Sales, and analytics to drive personalized, data-driven HCP engagement.

Responsibilities include leading omnichannel strategy, developing measurement frameworks, and ensuring compliant execution across regions and functions, while building a high-performing team.

Qualifications

• Bachelor's degree required, advanced degree a plus.
• 10+ years total experience.
• 3+ years sales experience or directly supporting sales.
• 3+ years hands-on experience with digital marketing and analytics tools (Web analytics, CRM systems, CDP).
• Experience developing measurement frameworks and leading marketing/change programs.
• Advanced Excel, pivot tables, data visualization.
• 5+ years cross-functional/matrixed leadership.
• 3+ years applied digital media experience.
• Digital media campaign management (budgeting, targeting, optimization).
• CRM software experience (Salesforce, Marketo, Veeva).
• Roles demonstrating driving Sales + Marketing + Analytics performance concurrently.

Responsibilities

• Lead Omnichannel Marketing Partners (OPs) team.
• Formalize and share best practices across Omni Partners as a national capability.
• Drive evolution of the Omni Partner role to increase HCP engagement.
• Influence cross-functional teams to build data-driven campaigns.
• Develop strategic plans with functional leaders and execute Omni Partner initiatives.
• Lead analytics sessions to align with brand objectives and priorities.
• Ensure compliance with Legal and OEC.
• Translate brand imperatives into OP strategies and tactics.
• Collaborate with Franchise E leaders to design support structures.

Skills

People management

Digital marketing

Analytics tools

CRM software

Cross-functional leadership

Data visualization

Excel proficiency

Executive communication

Education

Bachelor's degree

Advanced degree

Tools

Web analytics

CRM (Salesforce)

Veeva

Marketo

CDP

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

The Associate Director, Omnichannel Partner Lead (“Omni Partner Lead”) is a role that will lead a team of Omnichannel Marketing Partners that support Franchise E (brands ELAHERE & EMRELIS) within US Oncology, as part of the Marketing Organization. The Omni Partner team serves as a key role in ensuring HCP customer engagement is personalized, relevant, and data-driven through partnership with the brand and sales teams, as well as our center teams including MABI, BTS, FPAT, and others. In addition to the people management / Team Lead aspect, this role will serve as the strategic leader for evolution of the Omni Partner role itself, the OP team, and serve as point for developing cross-functional strategies, working with functional leadership teams, and driving aligned OP execution.

Primary Job Function

• People manage a team of Omnichannel Marketing Partners (OPs)
• Lead formalizing, compiling, and sharing of best practices across Omni Partners as a national capability, and cascade and socialize across regions and functions where needed
• Drive forward the role of the Omni Partner – evolve the role, determine the best uses of people, process, and technology to increase HCP engagement and reach
• Provide leadership within the Omnichannel cross-functional team to influence the team of cross-functional partners (Digital Lab, Brand, MABI, BTS, Sales, etc.) to build solutions, processes, and campaigns that deliver increased HCP engagement, reach, and more personalized communications
• Develop strategic plans, partner with functional leadership, and lead subsequent Omni Partner execution to integrate with extended functions of the IBT’s, such as:
  • Thought Leader Liaisons (TLL’s)
  • Sales Training
  • Sales Operations
  • Marketing Brand Teams
• Lead regular strategic top-down and bottom-up analytical optimization sessions in partnership with Omnichannel Core team members (and resulting Omni Partner pull-through priorities) to drive brand objectives.
• Lead functional partnership with OEC and Legal to ensure that ongoing operations and evolution remain compliant.
• Lead development and execution of updates to Executive Leadership, in partnership with the ELAHERE and EMRELIS ADs/Brand Leads.
• Translate brand strategic imperatives (SIs) into strategies, tactics, and ideas that the OP team can execute in order to drive business impact.
• Work with cross-functional leadership within Franchise E to design support structures and engagement models for each respective brand (Elahere, Emrelis)

Qualifications

• Bachelor’s Degree required, Advanced Degree a plus
• 10+ years total experience
• 3+ years sales experience, or directly supporting sales
• Additional plus for any Oncology experience (bonus, not required)
• 3+ years of hands-on experience with digital marketing and analytics tools (Web analytics, Customer Relationship Management (CRM) systems, Customer Data Platforms (CDP), etc.
• Experience developing measurement frameworks (candidate has led how a marketing or change management program should be measured and evaluated, and then pulled through)
• Hands on keyboard’ reporting and analysis – (advanced excel, pivot tables, data visualization)
• 5+ years of cross-functional/matrixed organizational ways of working and applied leadership
• 3+ years of applied digital media experience
• Digital media campaign management (budgeting, targeting, optimization)
• Customer relationship management software (CRM – Salesforce, Marketo, Veeva, etc.)
• Prior roles that effectively show applied experiences driving Sales + Marketing + Analytics performance and tactical execution concurrently.

Skills & Mindsets

• Strategic mindset and ability to develop an evolving team vision
• People management experience preferred
• Ability to inspire and recruit talent, build a high-performing team
• Ability to build relationships and trust within a highly matrixed environment
• Digital native – demonstrates curiosity and advanced understanding of digital environments
• Strong leadership skills and the ability to influence within a matrixed environment
• Excellent reporting and analytical skills
• Proficiency with Excel and PowerPoint – knowledge of Pivot Tables and advanced functions preferred
• Loves numbers and digging into data, but able to turn data into actionable insights
• Excellent communications skills – written, verbal, and interpersonal
• Demonstrated ability to present to executive audiences & varied stakeholders
• Ability to manage several concurrent tasks and projects in a fast-paced environment with limited supervision

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html