Associate Director, Omnichannel Partner Lead

AbbVie; Illinois; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

AbbVie seeks an Associate Director, Omnichannel Partner Lead to guide a team of Omnichannel Marketing Partners supporting Franchise E in US Oncology. You will shape the evolution of the OP role, drive cross-functional strategies with Brand, Sales, and center teams, and ensure data-driven HCP engagement.

You will lead a matrixed organization, translate strategic imperatives into actionable plans, and collaborate with Legal and OEC to maintain compliant operations while elevating omnichannel

Qualifications

• Bachelor’s degree required; advanced degree a plus.
• 10+ years total experience with 3+ years supporting sales.
• 3+ years hands-on experience with digital marketing and analytics tools.
• Experience leading cross-functional teams and driving analytics.
• Experience with CRM like Salesforce/Marketo/Veeva.
• Ability to translate brand strategy into omnichannel plans and KPIs.

Responsibilities

• Lead a team of Omnichannel Marketing Partners (OPs).
• Formalize and share best practices across Omni Partners as a national capability.
• Evolve the Omni Partner role with people, process, and tech optimization.
• Influence cross-functional partners to deliver personalized HCP engagement.
• Develop strategic plans and lead execution with IBTs and cross‑functional teams.
• Lead analytical optimization sessions to align with brand objectives.
• Ensure compliance with OEC and Legal during operations.

Skills

Omnichannel

People management

Digital marketing

Analytics

CRM systems

Cross-functional collaboration

Executive communication

Education

Bachelor's Degree

Advanced degree preferred

Tools

Salesforce

Marketo

Veeva

Web analytics

Power BI

Excel

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

The Associate Director, Omnichannel Partner Lead (“Omni Partner Lead”) is a role that will lead a team of Omnichannel Marketing Partners that support Franchise E (brands ELAHERE & EMRELIS) within US Oncology, as part of the Marketing Organization. The Omni Partner team serves as a key role in ensuring HCP customer engagement is personalized, relevant, and data-driven through partnership with the brand and sales teams, as well as our center teams including MABI, BTS, FPAT, and others. In addition to the people management / Team Lead aspect, this role will serve as the strategic leader for evolution of the Omni Partner role itself, the OP team, and serve as point for developing cross-functional strategies, working with functional leadership teams, and driving aligned OP execution.

Primary Job Function

• People manage a team of Omnichannel Marketing Partners (OPs)
• Lead formalizing, compiling, and sharing of best practices across Omni Partners as a national capability, and cascade and socialize across regions and functions where needed
• Drive forward the role of the Omni Partner – evolve the role, determine the best uses of people, process, and technology to increase HCP engagement and reach
• Provide leadership within the Omnichannel cross-functional team to influence the team of cross-functional partners (Digital Lab, Brand, MABI, BTS, Sales, etc.) to build solutions, processes, and campaigns that deliver increased HCP engagement, reach, and more personalized communications
• Develop strategic plans, partner with functional leadership, and lead subsequent Omni Partner execution to integrate with extended functions of the IBT’s, such as:
  • Thought Leader Liaisons (TLL’s)
  • Sales Training
  • Sales Operations
  • Marketing Brand Teams
• Lead regular strategic top-down and bottom-up analytical optimization sessions in partnership with Omnichannel Core team members (and resulting Omni Partner pull-through priorities) to drive brand objectives.
• Lead functional partnership with OEC and Legal to ensure that ongoing operations and evolution remain compliant.
• Lead development and execution of updates to Executive Leadership, in partnership with the ELAHERE and EMRELIS ADs/Brand Leads.
• Translate brand strategic imperatives (SIs) into strategies, tactics, and ideas that the OP team can execute in order to drive business impact.
• Work with cross-functional leadership within Franchise E to design support structures and engagement models for each respective brand (Elahere, Emrelis)

Qualifications

• Bachelor’s Degree required, Advanced Degree a plus
• 10+ years total experience
• 3+ years sales experience, or directly supporting sales
• Additional plus for any Oncology experience (bonus, not required)
• 3+ years of hands-on experience with digital marketing and analytics tools (Web analytics, Customer Relationship Management (CRM) systems, Customer Data Platforms (CDP), etc.
• Experience developing measurement frameworks (candidate has led how a marketing or change management program should be measured and evaluated, and then pulled through)
• Hands on keyboard’ reporting and analysis – (advanced excel, pivot tables, data visualization)
• 5+ years of cross-functional/matrixed organizational ways of working and applied leadership
• 3+ years of applied digital media experience
• Digital media campaign management (budgeting, targeting, optimization)
• Customer relationship management software (CRM – Salesforce, Marketo, Veeva, etc.)
• Prior roles that effectively show applied experiences driving Sales + Marketing + Analytics performance and tactical execution concurrently.

Skills & Mindsets

• Strategic mindset and ability to develop an evolving team vision
• People management experience preferred
• Ability to inspire and recruit talent, build a high-performing team
• Ability to build relationships and trust within a highly matrixed environment
• Digital native – demonstrates curiosity and advanced understanding of digital environments
• Strong leadership skills and the ability to influence within a matrixed environment
• Excellent reporting and analytical skills
• Proficiency with Excel and PowerPoint – knowledge of Pivot Tables and advanced functions preferred
• Loves numbers and digging into data, but able to turn data into actionable insights
• Excellent communications skills – written, verbal, and interpersonal
• Demonstrated ability to present to executive audiences & varied stakeholders
• Ability to manage several concurrent tasks and projects in a fast-paced environment with limited supervision

Additional Information

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

What AbbVie Has to Offer

Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.