Omnichannel Growth Marketing Lead

BD; Milpitas (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

BD is seeking a collaborative Growth Marketing Campaign Manager for its US Regional Marketing team. This role plans, executes, and optimizes integrated campaigns to build awareness, generate demand, and drive commercial growth across channels.

You will coordinate with internal teams, agencies, and external partners, managing third-party media, tracking, and the BD US Google Ads account to deliver measurable results in a fast-paced healthcare environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.
• 5+ years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands-on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS.
• Strong project management, organizational, analytical, and communication skills.
• Ability to collaborate effectively with cross-functional teams

Responsibilities

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue.
• Execute omnichannel growth marketing campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing programs.
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate the accurate implementation of campaign tracking, UTM parameters, landing pages, and other digital campaign elements.
• Manage multiple campaigns and deadlines while maintaining strong attention to detail.
• Develop and adapt campaign content for select marketing channels, including email, digital advertising, landing pages, and third-party media, in collaboration with product marketing, agencies, and other internal partners.

Skills

Campaign management

Digital marketing

Paid media

Multichannel marketing

Project management

Analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field

Tools

Google Ads

Salesforce

Marketo

Google Analytics

Job description

BD is seeking a collaborative Growth Marketing Campaign Manager for its US Regional Marketing team. This role plans, executes, and optimizes integrated campaigns to build awareness, generate demand, and drive commercial growth across channels.

You will coordinate with internal teams, agencies, and external partners, managing third-party media, tracking, and the BD US Google Ads account to deliver measurable results in a fast-paced healthcare environment.