Global Marketing Communications Lead — Omnichannel & MarTech

BD; Wyckoff (NJ); On-site; USD 154,000 - 247,000; Full time

Job summary

BD is a leading global medical technology company headquartered in the United States. We are seeking a Senior Manager, Global Marketing Communications to standardize digital marketing across regions and support product managers with asset creation.

The role requires expertise in omnichannel campaigns, MarTech, and cross-functional collaboration with regional teams to maximize lead generation, conversion, and growth across BD’s healthcare categories.

Qualifications

• Bachelor’s degree in a relevant field.
• 5+ years of integrated communications experience in healthcare.
• 3+ years of digital marketing experience in healthcare.
• Experience with Optimizely or similar tools.
• Experience leading omnichannel campaign strategy development.
• Ability to travel up to 20%.

Responsibilities

• MarTech standardization across regions and global dashboard development.
• Support rollout of Optimizely and cross-region campaign sharing.
• Train on omnichannel campaign development and lead regional best-practices forums.
• Lead cross-product global messaging initiatives with platform marketers.
• Oversee asset creation with agencies and ensure brand standards.
• Coordinate reviews in Veeva PromoMats for MLR compliance.
• Support BD Learning Academy course development with Clinical Marketing teams.
• Manage global discretionary spend budgets.
• Stay current on new communication technologies and agencies.

Skills

Integrated communications

Digital marketing

Campaign strategy

Project leadership

Travel readiness

Education

Bachelor’s degree

Master’s degree

Tools

Optimizely

Veeva PromoMats

Adobe Experience Suite

Salesforce CRM

Job description

BD is a leading global medical technology company headquartered in the United States. We are seeking a Senior Manager, Global Marketing Communications to standardize digital marketing across regions and support product managers with asset creation.

The role requires expertise in omnichannel campaigns, MarTech, and cross-functional collaboration with regional teams to maximize lead generation, conversion, and growth across BD’s healthcare categories.