Hybrid Growth & Demand Gen Campaign Lead

Becton, Dickinson and Company; San Diego (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

Waters is seeking a Growth Marketing Campaign Manager to join our US Regional Marketing team. The role focuses on planning, executing, and optimizing integrated marketing campaigns that build awareness, generate demand, and accelerate commercial growth.

You will coordinate campaigns across internal teams, agencies, and partners, managing third-party media planning, trafficking, and day-to-day Google Ads management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.
• At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands-on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS.
• Strong project management, organizational, analytical, and communication skills.
• Ability to collaborate effectively with cross-functional teams.

Responsibilities

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue.
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate the accurate implementation of campaign tracking, UTM parameters, landing pages, and other digital campaign elements.
• Manage multiple campaigns and deadlines while maintaining strong attention to detail.
• Develop and adapt campaign content for select marketing channels, including email, digital advertising, landing pages, and third-party media, in collaboration with product marketing, agencies, and other internal partners.

Skills

Campaign management

Digital marketing

Multichannel campaigns

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Salesforce

Marketo

Google Analytics

Job description

Waters is seeking a Growth Marketing Campaign Manager to join our US Regional Marketing team. The role focuses on planning, executing, and optimizing integrated marketing campaigns that build awareness, generate demand, and accelerate commercial growth.

You will coordinate campaigns across internal teams, agencies, and partners, managing third-party media planning, trafficking, and day-to-day Google Ads management.