Global Marketing Communications Lead, MarTech & Omnichannel

BD; Franklin Lakes (NJ); On-site; USD 154,000 - 247,000; Full time

Job summary

BD, a leading global medical technology company, is seeking a Senior Manager, Global Marketing Communications. This role focuses on standardizing Digital Marketing for SM across regions, updating brand messaging, and supporting global product managers with asset creation.

The position requires expertise in omnichannel campaign development, marketing technology, and collaboration with regional teams to maximize lead generation and growth across SM categories.

Qualifications

• Bachelor’s degree in a relevant field.
• At least 5 years of integrated communications experience within the healthcare industry.
• At least 3 years of digital marketing experience within the healthcare industry.
• Must have experience with Optimizely, or similar campaign management tools.
• Experience leading omnichannel campaign strategy development.
• Well organized, disciplined planner and leader of change.
• Demonstrated leadership skills with a drive to deliver results.
• Ability to travel up to 20%.

Responsibilities

• MarTech Standardization: Build a roadmap to standardize the MarTech stack and reporting KPIs across regions (global dashboard).
• Support the rollout of Optimizely across regions and facilitate cross-sharing of campaigns.
• Train on Omnichannel campaign development and share best practices monthly across regions.
• Lead development of cross-product Global messaging initiatives with platform marketers.
• Asset Creation: Manage asset needs including agency selection and ensuring brand standards.
• Coordinate reviews in Veeva PromoMats and use QC checklist before MLR submission.
• Support global BD Learning Academy course development with Clinical Marketing teams.
• Help manage global discretionary spend budgets.
• Stay current on new marketing technologies and build a pool of reliable agencies.

Skills

Omnichannel strategy

Leadership

Marketing technology

Travel readiness

Education

Bachelor's degree

Master's degree

Tools

Optimizely

Veeva PromoMats

Adobe Experience Suite (AEM, AA, Target, Marketo)

Salesforce CRM

Job description

BD, a leading global medical technology company, is seeking a Senior Manager, Global Marketing Communications. This role focuses on standardizing Digital Marketing for SM across regions, updating brand messaging, and supporting global product managers with asset creation.

The position requires expertise in omnichannel campaign development, marketing technology, and collaboration with regional teams to maximize lead generation and growth across SM categories.