Growth Marketing Campaign Lead (On-Site)

Becton Dickinson; San Diego (CA); Presencial; USD 100 000 - 140 000; Tempo integral

Resumo da oferta

Waters is seeking a Growth Marketing Campaign Manager to join the US Regional Marketing team. You will plan, execute, and optimize integrated marketing campaigns to build awareness, generate demand, and support commercial growth.

The role requires 5+ years in campaign/digital marketing, hands-on multichannel execution, and strong collaboration with product marketing and agencies. On-site presence is preferred in a fast-paced healthcare environment.

Qualificações

• Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related field.
• At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands-on experience executing multichannel marketing campaigns.

Responsabilidades

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue.
• Execute omnichannel growth marketing campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing programs.
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate accurate campaign tracking, UTM parameters, landing pages, and other digital campaign elements.
• Develop campaign content for email, digital advertising, landing pages, and third-party media in collaboration with product marketing, agencies, and internal partners.
• Coordinate with agency partners to monitor pacing, performance, and optimization opportunities of SEM campaigns.
• Review search terms, ad copy, keywords, audiences and performance to recommend improvements.
• Support paid media reporting and communicate actionable insights to stakeholders.
• Track and report performance against key business metrics.
• Monitor campaign performance and recommend adjustments to improve engagement, conversions, lead generation, and marketing efficiency.

Conhecimentos

Campaign management

Digital marketing

Demand generation

Paid media

Project management

Cross-functional collaboration

Formação académica

Bachelor's degree in Marketing/Business/Life Sciences

Ferramentas

Google Ads

Salesforce

Marketo

Google Analytics

Descrição da oferta de emprego

Waters is seeking a Growth Marketing Campaign Manager to join the US Regional Marketing team. You will plan, execute, and optimize integrated marketing campaigns to build awareness, generate demand, and support commercial growth.

The role requires 5+ years in campaign/digital marketing, hands-on multichannel execution, and strong collaboration with product marketing and agencies. On-site presence is preferred in a fast-paced healthcare environment.