Growth Marketing Campaign Manager, US

Becton Dickinson; San Diego (CA); Vor Ort; USD 100.000 - 140.000; Vollzeit

Zusammenfassung

Waters is seeking a Growth Marketing Campaign Manager to join the US Regional Marketing team. You will plan, execute, and optimize integrated marketing campaigns to build awareness, generate demand, and support commercial growth.

The role requires 5+ years in campaign/digital marketing, hands-on multichannel execution, and strong collaboration with product marketing and agencies. On-site presence is preferred in a fast-paced healthcare environment.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related field.
• At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands-on experience executing multichannel marketing campaigns.

Aufgaben

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue.
• Execute omnichannel growth marketing campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing programs.
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate accurate campaign tracking, UTM parameters, landing pages, and other digital campaign elements.
• Develop campaign content for email, digital advertising, landing pages, and third-party media in collaboration with product marketing, agencies, and internal partners.
• Coordinate with agency partners to monitor pacing, performance, and optimization opportunities of SEM campaigns.
• Review search terms, ad copy, keywords, audiences and performance to recommend improvements.
• Support paid media reporting and communicate actionable insights to stakeholders.
• Track and report performance against key business metrics.
• Monitor campaign performance and recommend adjustments to improve engagement, conversions, lead generation, and marketing efficiency.

Kenntnisse

Campaign management

Digital marketing

Demand generation

Paid media

Project management

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing/Business/Life Sciences

Tools

Google Ads

Salesforce

Marketo

Google Analytics

Jobbeschreibung

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role:

We are seeking a collaborative, results-oriented Growth Marketing Campaign Manager to join our US Regional Marketing team. This role will plan, execute, and optimize integrated marketing campaigns that build awareness, generate demand, and support commercial growth.

Key Responsibilities

Omnichannel Growth Marketing & Demand Generation

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue
• Execute omnichannel growth marketing campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing programs
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate the accurate implementation of campaign tracking, UTM parameters, landing pages, and other digital campaign elements.
• Manage multiple campaigns and deadlines while maintaining strong attention to detail.
• Develop and adapt campaign content for select marketing channels, including email, digital advertising, landing pages, and third-party media, in collaboration with product marketing, agencies, and other internal partners.

Paid Media Management

• Coordinate with agency partners to monitor pacing, performance, and optimization opportunities of Search Engine Marketing campaigns
• Review search terms, ad copy, keywords, audiences and performance to recommend improvements.
• Coordinate with product managers to implement new campaigns
• Support paid media reporting and communicate actionable insights to stakeholders.

Performance & Insights

• Track and report performance against key business metrics
• Monitor campaign performance and recommend adjustments to improve engagement, conversions, lead generation, and marketing efficiency.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related field.
• At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands-on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS.
• Strong project management, organizational, analytical, and communication skills.
• Ability to collaborate effectively with cross-functional teams

Preferred Qualifications :

• Working knowledge of Google Ads or another paid-search platform; hands-on Google Ads experience preferred.
• Familiarity with Salesforce, Marketo, Google Analytics, or comparable CRM, marketing automation, and analytics platforms is preferred.
• B2B, life sciences, biotechnology, healthcare, or other technical industry experience is preferred.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and