North America E-Commerce Performance & Analytics Lead

Ralph Lauren; New York (NY); On-site; USD 100,000 - 200,000; Full time

Job summary

Ralph Lauren Corporation is seeking an E‑Commerce Performance Management & Analytics Lead for North America. This commercially minded leader will drive digital demand, customer acquisition, retention, and profitable growth across Ralph Lauren's NA e‑commerce business.

The role sits at the intersection of e‑commerce, performance media, CRM, analytics, merchandising, site experience, finance, and agency partners.

Qualifications

• 8–10+ years of experience in e-commerce marketing, performance marketing, analytics, or digital commerce within a retail, fashion, or luxury organization.
• Strong understanding of e-commerce drivers: traffic, conversion, revenue, margin, and customer lifetime value.
• Hands-on experience across media channels (paid search, shopping, paid social, affiliate, display, video).
• Experience partnering with CRM, lifecycle marketing, customer analytics, and CIX teams.

Responsibilities

• Develop and lead integrated North America e-commerce marketing strategies to drive qualified traffic, conversion, and profitable growth across digital channels.
• Translate brand priorities and seasonal campaigns into clear marketing plans across paid, owned, CRM, and partner channels.
• Lead cross‑functional planning with Digital Commerce, Merchandising, CRM, and Finance to align activities with priorities and inventory.
• Own performance management routines: weekly/monthly/quarterly reviews and executive-ready narratives.
• Drive AI-driven visibility and advanced measurement across the e‑commerce ecosystem.
• Provide executive storytelling and dashboards translating performance, customer insights, and commerce data into actionable recommendations.

Skills

Strategic leadership of marketing & e‑

Advanced analytics & data storytelling

Forecasting & performance measurement

Cross‑functional collaboration

Digital marketing & CRM integration

AI visibility & taxonomy

Job description

Ralph Lauren Corporation is seeking an E‑Commerce Performance Management & Analytics Lead for North America. This commercially minded leader will drive digital demand, customer acquisition, retention, and profitable growth across Ralph Lauren's NA e‑commerce business.

The role sits at the intersection of e‑commerce, performance media, CRM, analytics, merchandising, site experience, finance, and agency partners.