North America E‑Commerce Growth & Analytics Lead

Ralph Lauren; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Ralph Lauren is seeking an E‑commerce Performance Management & Analytics Lead for North America to drive digital demand, customer acquisition, retention, and profitable growth across Ralph Lauren's NA e‑commerce business. This role sits at the intersection of e‑commerce, performance media, CRM, analytics, merchandising, site experience, finance, and agency partners.

The ideal candidate will have 8–10+ years in e‑commerce marketing or analytics within luxury/retail, with strong forecasting and

Qualifications

• 8–10+ years in e-commerce marketing, analytics, or digital commerce in retail or luxury.
• Strong understanding of e-commerce drivers: traffic, conversion, AOV, revenue, and ROAS.
• Experience collaborating with CRM, CIX, and agency partners to activate first‑party data.

Responsibilities

• Develop North America e‑commerce marketing strategies to drive traffic, conversion and profitable growth.
• Lead forecasting, performance reviews, and executive updates aligned to business priorities.
• Oversee taxonomy, tagging, measurement frameworks, and attribution capabilities.

Skills

E‑commerce marketing

Performance marketing

Analytics

Leadership

Forecasting

Luxury knowledge

Cross-functional collaboration

Tools

Adobe Analytics

Google Analytics

Power BI

Tableau

Job description

Ralph Lauren is seeking an E‑commerce Performance Management & Analytics Lead for North America to drive digital demand, customer acquisition, retention, and profitable growth across Ralph Lauren's NA e‑commerce business. This role sits at the intersection of e‑commerce, performance media, CRM, analytics, merchandising, site experience, finance, and agency partners.

The ideal candidate will have 8–10+ years in e‑commerce marketing or analytics within luxury/retail, with strong forecasting and