National Video & Social Media Strategy Lead

USAA Life Insurance Company; San Antonio (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

USAA Life Insurance Company seeks a Media Manager Lead to drive national video media across TV, streaming, programmatic and social channels. You will shape strategy, planning and optimization to support the brand and sponsorships.

You’ll partner with Analytics, manage large budgets, mentor staff and align with senior leadership. Role requires in-office presence four days a week across multiple US locations.

Qualifications

• Bachelor's degree or equivalent education/experience.
• 8+ years in marketing/media/advertising with 4+ years in national TV, programmatic, or related areas.
• Expert knowledge of TV, digital and social marketing practices.
• Strong leadership, stakeholder collaboration and decision-making.
• Proven communication and presentation skills to all leadership levels.
• Proficient in Microsoft Office tools (Word, Excel, PowerPoint).

Responsibilities

• Develops complex, multi-channel national video media strategies aligned with brand goals.
• Creates robust audience targeting and precision media plans.
• Deploys test-and-learn tactics to optimize media performance.
• Leads annual upfront planning and negotiates national video plans.
• Translates business objectives into media strategy and guides agencies.
• Collaborates with internal stakeholders and leadership for alignment.
• Socializes media proposals and outcomes with partners and senior leaders.
• Manages high-level budgets and ensures timely plan implementation.
• Mentors team members to improve cross-functional collaboration.
• Ensures risk and compliance controls are followed in media activities.

Skills

Leadership

Communication skills

Analytics knowledge

Education

Bachelor's degree or equivalent

Tools

Microsoft Office (Word, Excel, PowerPoint)

Job description

USAA Life Insurance Company seeks a Media Manager Lead to drive national video media across TV, streaming, programmatic and social channels. You will shape strategy, planning and optimization to support the brand and sponsorships.

You’ll partner with Analytics, manage large budgets, mentor staff and align with senior leadership. Role requires in-office presence four days a week across multiple US locations.