Strategic Marketing Programs Leader

USAA Life Insurance Company; San Antonio (TX); Hybrid; USD 103,000 - 198,000; Full time

Job summary

USAA Life Insurance Company seeks a strategic Marketing Program Manager Senior to lead cross‑functional initiatives that advance marketing priorities and deliver measurable business outcomes. Translate strategy into roadmaps, establish governance, manage risks and dependencies, and align stakeholders across Marketing, Technology, Analytics, Risk, Finance and external partners.

Lead execution of large‑scale, multi‑year programs, ensure alignment with priorities, scope, deadlines, and benefits,

Qualifications

• 5-6 years of project and/or program management experience; capable of defining a new program or managing large-scale projects.
• Proficient in principles of project, program or portfolio management to develop multi-year business plans.
• Proficient knowledge of program efforts management tools and methodologies.
• Understanding and application of risk management policies and procedures.
• Knowledge of program management methodology and change management principles.
• Experience maintaining and reporting on budgets/methodologies; familiar with change management practices.

Responsibilities

• Defines and maintains program strategies aligned with risk, size and complexity; ensures goals support organizational priorities.
• Provides input on multi-year business plans to deliver capabilities and value while reducing risk.
• Facilitates executive meetings to define solutions and delivery.
• Prepares status reports highlighting risks or issues to stakeholders.
• Performs analyses, root-cause identification and develops key work products.
• Negotiates agreements, resolves disputes, and manages program tradeoffs with IT and business.
• Adheres to established governance processes, controls, standards, tools and templates.
• Drives adoption of changes in line with Change Management methodology.
• Monitors risks and ensures compliance with risk and compliance policies.

Skills

Program management

Risk management

Change management

Stakeholder management

Budgeting

Governance

Metrics & reporting

Cross-functional collaboration

Marketing operations / MarTech

Education

Bachelor's degree

4 years of relevant education and/or experience

Tools

Jira Work Management

Adobe Workfront

Microsoft 365

Job description

USAA Life Insurance Company seeks a strategic Marketing Program Manager Senior to lead cross‑functional initiatives that advance marketing priorities and deliver measurable business outcomes. Translate strategy into roadmaps, establish governance, manage risks and dependencies, and align stakeholders across Marketing, Technology, Analytics, Risk, Finance and external partners.

Lead execution of large‑scale, multi‑year programs, ensure alignment with priorities, scope, deadlines, and benefits,