Media and Social Marketing Manager Lead

USAA Life Insurance Company; San Antonio (TX); Ibrido; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

USAA Life Insurance Company seeks a Media Manager Lead to drive national video media across TV, streaming, programmatic and social channels. You will shape strategy, planning and optimization to support the brand and sponsorships.

You’ll partner with Analytics, manage large budgets, mentor staff and align with senior leadership. Role requires in-office presence four days a week across multiple US locations.

Competenze

• Bachelor's degree or equivalent education/experience.
• 8+ years in marketing/media/advertising with 4+ years in national TV, programmatic, or related areas.
• Expert knowledge of TV, digital and social marketing practices.
• Strong leadership, stakeholder collaboration and decision-making.
• Proven communication and presentation skills to all leadership levels.
• Proficient in Microsoft Office tools (Word, Excel, PowerPoint).

Mansioni

• Develops complex, multi-channel national video media strategies aligned with brand goals.
• Creates robust audience targeting and precision media plans.
• Deploys test-and-learn tactics to optimize media performance.
• Leads annual upfront planning and negotiates national video plans.
• Translates business objectives into media strategy and guides agencies.
• Collaborates with internal stakeholders and leadership for alignment.
• Socializes media proposals and outcomes with partners and senior leaders.
• Manages high-level budgets and ensures timely plan implementation.
• Mentors team members to improve cross-functional collaboration.
• Ensures risk and compliance controls are followed in media activities.

Conoscenze

Leadership

Communication skills

Analytics knowledge

Formazione

Bachelor's degree or equivalent

Strumenti

Microsoft Office (Word, Excel, PowerPoint)

Descrizione del lavoro

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

Our Media Manager Lead leads the creation, facilitation and execution of multi-channel paid media for USAA's national video brand media campaign across TV, streaming, programmatic video, and social video. Media Manager Lead will be responsible for including advanced targeting to this large-scale national buy, leveraging the latest in ad-innovation for a precision media plan bespoke to USAA audiences. This is a hands-on, highly visible role responsible for the national video media strategy, planning, execution, and optimization to ensure paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. The media plan must support and deliver on USAA's Brand strategy, amplify key Sponsorships, while delivering measurable business outcomes to the association. Media Manager Lead will partner with Analytics teams for clear understanding of media and creative performance to inform campaign optimizations and measure outcomes. Additional responsibilities include: Media agency relationship management, management of large national budgets, socializing media strategies and outcomes.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, and Tampa, FL.

Relocation assistance is not available for this position.

What you'll do:

• Develops highly complex, multi-channel national video media strategies, working with a broad spectrum of channels, ensuring marketing strategies are integrated and on brand.
• Develops and implements robust audience targeting strategies to deploy in precision media channels using latest in ad innovations
• Deploys iterative test-and-learns to continually learn and optimize media tactics and strategies
• Leads annual Upfront planning and strategy, directing media agency to execute and negotiate national video plans
• Translates and interprets business intelligence and business objectives to develop media strategy and guide media agencies in execution.
• Collaborates with internal stakeholders and leadership to understand the parameters for media strategies and execution.
• Socializes media proposal and recommendations to partners and/or management to include senior executives.
• Ensures that all necessary client media plans are implemented correctly and in a timely manner.
• Manages highly complex budget plans.
• Communicates status with management and internal/external partners as necessary.
• Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.
• Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
• Effectively directs agencies to ensure alignment with goals and prioritization.
• Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 or more years of experience in a marketing, media and advertising, to include at least 4 years experience in one or more of the following areas: National TV buying/planning, programmatic buying/planning.
• Subject-matter-expert knowledge of tv, digital, and social marketing industry and practices.
• Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.
• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.
• Effective communication and presentation skills; able to present to all levels of leadership.
• Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.

What sets you apart:

• Experience at media agency or internal brand media team executing National media campaigns for Fortune 500 company.
• Deep understanding and appreciation for the Military community.
• Understanding of marketing attribution and measurement including Marketing Mix Models and last touch attribution.
• Ab