Video & Partnerships Lead — National Media Activation

Adelphi Group; United States; On-site; USD 120,000 - 150,000; Full time

Job summary

Critical Mass in the United States is seeking an Associate Media Director, Video & Partnerships to lead national video investment and activation across Sports and Entertainment. You will oversee partnerships, sponsorships, custom content, and digital opportunities from evaluation through negotiation and activation.

This client-facing role requires building strong relationships with networks and platforms, while guiding a three-person team and collaborating across internal groups to deliver

Qualifications

• 6+ years of experience in media investment, activation, partnerships, or integrated media.
• Strong experience with national video, linear and streaming.
• Experience negotiating and activating media partnerships and sponsorships.
• Proven leadership and mentorship of a small team.
• Strong ability to present client-ready recommendations and POVs.

Responsibilities

• Lead national video investment and activation across Sports and Entertainment, spanning linear, streaming, and online video.
• Oversee sponsorships, custom content, media partnerships, and digital opportunities from evaluation through negotiation, activation, and delivery.
• Develop and present client-ready recommendations, POVs, and partnership opportunities that connect media opportunities to business and brand objectives.
• Serve as the lead with networks, streaming platforms, publishers, and other media partners, building relationships and leading negotiations with support from the VP.
• Evaluate opportunities across audience, scale, programming, cultural relevance, brand alignment, investment, value, and executional considerations.
• Manage partner-level investments and budgets, ensuring commitments are effectively negotiated, accurately reflected in DDS and Prisma, and delivered against timelines and objectives.
• Identify emerging programming, cultural moments, sponsorships, and partnership opportunities across the Sports and Entertainment landscape.
• Lead partnership activation and execution, working across internal teams and external partners to ensure seamless delivery.
• Manage day-to-day client relationships and communications, serving as a trusted partner across video investment, partnerships, and activation.
• Lead and develop a team of three direct reports, including a Manager, Senior Associate, and Associate, providing direction, coaching, feedback, and career development.

Skills

Media investment

Negotiation

Partnership management

Presentation skills

Budgeting

Team leadership

Job description

Critical Mass in the United States is seeking an Associate Media Director, Video & Partnerships to lead national video investment and activation across Sports and Entertainment. You will oversee partnerships, sponsorships, custom content, and digital opportunities from evaluation through negotiation and activation.

This client-facing role requires building strong relationships with networks and platforms, while guiding a three-person team and collaborating across internal groups to deliver