Director, Media and Social

USAA Life Insurance Company; San Antonio (TX); Hybrid; USD 127,000 - 243,000; Full time

Job summary

USAA Life Insurance Company in the United States seeks a Director of Media and Social to lead the brand's social strategy and influence across paid, organic and influencer programs. You will guide a fast-moving team of media strategists, partnering with Brand, Creative, Corporate Communications and Servicing teams to deliver authentic stories about the military community and financial readiness.

The role requires collaboration with Legal and Compliance, a focus on measurement, and a hands-on

Qualifications

• Bachelor's degree is required or 4 years of relevant education/experience.
• 7+ years of progressive experience in social media for large brands or agencies.
• 4+ years of direct team leadership or management experience.
• Proven ability to manage a comprehensive paid social media plan with agency oversight.
• Expert knowledge of traditional and emerging media across marketing initiatives.

Responsibilities

• Directs development and execution of complex social media strategies.
• Set KPIs linking social performance to business results.
• Oversee budgets, vendor relationships, and social posting tech.
• Encourage test‑and‑learn across platforms and partnerships.
• Collaborate with Legal, Compliance, Risk, and Communications to move boldly and responsibly.
• Build and manage a high‑performing team and coach members.
• Present media strategies and insights to executive partners.

Skills

Social media leadership

Team management

Paid social

Analytics

Budget management

Executive communication

Education

Bachelor's degree

4 years education/experience

Tools

Sprinklr

Job description

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

Help lead social media for a brand that exists to serve the military community. At USAA, your work will reach millions of military members, veterans, and their families. You'll help define what a great social media program looks like for USAA.

As our Director of Media and Social you'll partner with the Brand, Creative, Corporate Communications and Servicing teams to help shape USAA's social media strategy and turn organic, paid and influencer programs into growth. You'll lead and inspire a team of media and social strategists who move fast, think creatively, and own their results. Together with agency partners and colleagues across the company, you'll lead an always-on content engine that tells authentic stories about the military community, financial readiness, and our members. Creator, influencer, and employee advocacy programs will extend those stories even further.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, and Tampa, FL.

Relocation assistance is not available for this position.

What you’ll do:

• Directs the development and execution of highly complex social media strategies
• Set KPIs that connect social performance to business results such as engagement, sentiment, traffic, leads, sales and retention.
• Oversee budgets, vendor relationships, and the social posting technology.
• Encourage at test-an-learn approach to emerging and existing platforms, influencer partnerships, ad formats, and AI capabilities to keep USAA ahead of the curve.
• Partner with Legal, Compliance, Risk, and Communications so we can move boldly and responsibly.
• Responsible for building and managing a high performing team, including individual development, performance management, training, and coaching.
• Presents and communicates media & social strategies, plans, insights and executions to executive partners and stakeholders.
• Leads, influences, and collaborates with key stakeholders and internal partners to ensure all deliverables fulfill requirements.
• Applies an expert understanding of analytics and measurement tools/techniques to provide media strategy support to brand and product line marketing management.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 7 or more years of progressive related experience in social media to include at least 4 or more years of experience for large brands or at an agency working on large clients.
• 4 years of direct team lead or management experience required.
• Demonstrated ability to manage and lead a comprehensive paid social media plan, including internal team and external media agency oversight.
• Expert knowledge of traditional and emerging media leveraged across a broad array of marketing initiatives.
• Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals required.
• Expert-level business acumen in the areas of business operations, industry practices and emerging trends.
• Understanding of specific laws and rules that govern consumer products.

What sets you apart:

• You've led social and media teams at scale for large brands in a regulated industry like financial services or insurance and know how to move fast across a broad set of social platforms including Meta, TikTok, Reddit, Snapchat, X and YouTube.
• You're curious about what's next, turning social media into measurable business results that can be clearly demonstrated in partnership with Analytics.
• You build high-performing teams, with a track record of developing talent and creating a culture of speed, creativity, and accountability.
• Experience partner working with large agencies, Brand, Legal, Compliance, and Communications, and can present with confidence to senior leaders.
• Experience procuring and utilizing social tools (e.g., Sprinklr).

Compensation range: The salary range for this position is: $127,310 - $243,340.

USAA does not provide visa sponsorship for this role.